The full effect of your brand-building campaign and its cross-media spend

On average, top advertisers use at least five channels to achieve both short-term sales activation and long-term brand building. However, marketers are reaching their limits when it comes to measuring brand building with traditional methods. Discover reliable KPIs for cross-channel brand building – so you can successfully evaluate every marketing dollar invested in your cross-media campaign.
In our masterclass, Sonja Wedekin, Marketing Science Partner at Meta, and our GfK experts Ulla Worringen and Tristan Helmreich will provide you with exciting insights into the analysis of cross-media campaigns and the measurement of brand uplift based on concrete case studies.

This webinar provides compact knowledge on:

• Holistic evaluation of cross-media campaigns
• The long and the short: Influence on purchase behavior and brand development
• Individual and synergistic effects of channels, including walled gardens

Register now to gain valuable insights for your cross-media strategies and campaigns