Webinar

Activating Canada’s On Premise: Unlocking occasions, channels and path to purchase to grow brand share

Webinar

Activating Canada’s On Premise: Unlocking occasions, channels and path to purchase to grow brand share



CGA by NIQ Canada Webinar

How can brands unlock opportunities and grow share in a cost pressured and competitive market? 

What are the consumer trends impacting brand performance in Canada’s On Premise?  

How are changes in consumer spend, visitation and drink choice influencing category sales? 

How are all of these impacted on a regional level?  

Join CGA by NIQ’s On Premise Bev-Al experts Mitch Stefani, Matthew Crompton, and Frederique Charron as they explore exclusive data and insights and discuss current state of the Canadian Beverage Alcohol market. This session covered: 

  • How the On Premise landscape has shifted nationally and across provinces 
  • Expert analysis of Beer and Spirits’ sales, distribution and share using CGA’s first-of-its-kind in Canada On Premise Measurement (OPM) solution 
  • Regional nuances in both sales performance and consumer purchasing behaviour 
  • Path to purchase dynamics exploring channels, occasions, and influences 
  • The influence of staff on consumer purchasing decisions, using data from CGA by NIQ’s Global Bartender Report 

The Full View of the beverage alcohol market 

NIQ provides the most robust, comprehensive data available in the beverage alcohol market. Trusted by industry leaders, our unrivalled omnichannel view uncovers blind spots to enable you to win in this complex market.