Navigating the ever-changing Canadian consumer landscape can be challenging, especially with the persistent pressure of inflation. As vulnerable demographics bear the brunt of these economic challenges, we have observed the emergence of various money-saving tactics.  

This shift in consumer behaviour has varied implications across industries making it crucial to understand the extent of its impact.

In this webinar, Audrey and Veronique discuss:  

• Which consumer segments are most likely to adopt this strategy  
• The industry-wide consequences of consumers focusing on essential categories  
• Sectors that are particularly susceptible to this influence