Our analysis indicates that TCG consumers in 2024 will primarily lean toward necessary and well thought-out purchases rather than aspirational upgrades.

Although the majority remain highly focused on value for money, they are willing to purchase when given sufficient incentive. This could range from the right price when their old appliance breaks down, to saving money in the long-term via an energy-saving appliance.

Brands and retailers that use data and insights to deliver a laser-focus on the right target audiences will find avenues for growth – through uncovering specific opportunities and using consumer trends to drive informed innovation of their services and portfolios.

Register now to watch our on-demand webinar, where Jan Lorbach, GfK’s Senior Director for Global Strategic Insights, reveals the:

• Breakdown of the very latest T&D purchase trends globally and regionally
• Consumer trends to tap into, to drive T&D spend in 2024
• Major innovation trends for T&D in 2024