Event description

Last year, a staggering 95% of shoppers changed how they shopped for FMCG goods to manage their typical expenses.

This webinar reveals those changes in behavior and shows how they’re becoming the top 5 shopper trends in 2024. The insights in this recording are relevant for both retailers and brands. 

Speakers from Data Impact by NIQ and NIQ Brandbank explore how evolving shopper lifestyles and behaviors are shaping the future, and how to monitor these trends in a competitive landscape.

Topics include:

• How the era of calculated spending will impact shopper purchasing decisions
• What shoppers are prioritizing for healthier lives
• The different approaches shoppers are taking to drive sustainability
• What’s next for the convenience sector
• How innovation is driving the future of shopping
• And much more!

You can find the answers to the Webinar Q&A on 5 Key Trends to Watch in 2024 Post Webinar Q&A.