Hosted by NIQ, Spate, CreatorIQ and Dash Hudson
View this insightful webinar that explores the evolving world of celebrity beauty brands. Discover the strategies behind the success of Selena Gomez, Rihanna, Hailey Bieber, Kylie Jenner, and other celebrities who have made a splash in the beauty industry. From cosmetics to fragrance, we’ll delve into the highest-performing categories within celebrity beauty that drive growth and capture consumer attention.
In this webinar, experts from NielsenIQ, Spate, CreatorIQ, and Dash Hudson:
- Decode the sales volumes and consumer purchase metrics that measure success, including social media engagement, search volumes, and earned media value
- Challenge the notion that a celebrity founder guarantees success, as we analyze top-performing celebrity beauty brands and their sales performance
- Discuss the power of online channels and social media in driving celebrity beauty brand growth
- Explore the future outlook of the industry, examining how celebrities continue to shape the landscape and the importance of differentiation in a saturated market
Listen as they unravel the secrets to success in the thriving world of celebrity beauty brands.
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