Webinar

Client Academy, Episode 1: Price – Pack Architecture

Webinar

Client Academy, Episode 1: Price – Pack Architecture

30 April 2025 [x] mins read

Pricing & Promotion

Join us for the first session of the Strategic Analytics & Insights Client Academy series. This webinar will explore whether it’s better to make direct changes to our portfolio pricing, adjust sizes, or add new products.

Client Academy, Episode 1: Price – Pack Architecture

What you will learn?

We’ll dive into the crucial and basic concepts of pricing through different observed market strategies:

Regular Price Elasticity: what is it and how to manage it. Is it changing across Western Europe?
Regular Price Elasticity decomposition: what to consider when setting a price gap strategy?
Downsizing or Upsizing? the big question!
Everyday Low Price: how to define how to apply it?

Webinar overview:

Date: this event has now passed (April 30, 2025)
Presented by: Carolina Vargas and Mateja Kidjemet, NIQ Strategic Analytics and Insights, Analytics and Activation