Is this generation flipping the BevAl narrative?
Discover the trendy alcoholic beverages that captivate this generation, from craft cocktails to hard seltzers. Learn about their consumption patterns, the influence of health and wellness on their choices, and the significant role social media platforms play in shaping their habits. Join us as we uncover the key factors driving Gen Z’s alcohol consumption and provide valuable insights for brands aiming to connect with this dynamic demographic.
What You’ll Discover:
Peer Influence: See how social groups shape their drinking habits.
Trendy Choices: Explore the most popular alcoholic beverages among Gen Z, from craft cocktails to hard seltzers.
Consumption Patterns: Understand the occasions and settings where Gen Z prefers to enjoy their drinks.
Health and Wellness: Learn how health-consciousness influences their alcohol choices.
Featured Speakers:
Kaleigh Theriault
Director of Thought Leadership NIQ Beverage Alcohol Vertical
Kaleigh has 9 years of NIQ experience and considerable background working with clients in multiple categories. She has been involved with the Beverage Alcohol category for the last five years working on Thought Leadership, industry insights, and client specific business questions and projects. Kaleigh brings a unique skillset of analytic capabilities, as well as commercial selling story creation, and has significant background in bringing consumer insights to the forefront in support of sales trends. She has been pivotal in the NIQ strategy and tactics for Beverage Alcohol as the industry changes and develops.
Maria De Paz
Analyst | CSNA Insights
Maria De Paz has been with NIQ for over a year, being an Analyst for the Coke US Team. In this role, she analyses data and turns it into a compelling story with actionable opportunities for the client. Maria is passionate about diving deep into datasets to uncover hidden patterns, trends, and insights. She is very excited to be part of this project because it offers a unique opportunity to understand the drinking habits, preferences, and attitudes of a generation that is shaping the future of social trends and consumer behavior.
Katherine Harman
Associate Client Manager
Katherine Harkman has been with NIQ for 2.5 years, supporting Suntory Global Spirits within the Beverage Alcohol Vertical. In her role, she delivers proactive analysis and transforms complex data into actionable insights that drive strategic success in the BevAlc industry. Passionate about identifying business gaps and collaborating with clients to drive meaningful change, Katherine is particularly excited about this project. As both an industry professional and a member of Gen Z, she finds it especially rewarding to explore emerging trends and consumer behaviors shaping the next generation of beverage alcohol consumers.
Eric Dackis
Associate Client Manager
Eric Dackis has been with NielsenIQ for 2.5 years, specializing in client managing. In this role, he helps guide NIQ’s manufacturing clients’ strategic decision-making using data visualization and storytelling. Passionate about data and insights, Eric uses NIQ’s toolbox to identify current Beverage Alcohol trends and is motivated to uncover the future for the industry. Specifically, he finds this project exciting because he aspires to be a leader in this industry for years to come and feels an obligation to provide the industry with Gen Z’s point of view, the newest LDA cohort.
Abby Hummels
Associate Client Manager, Industry Insights
Abby Hummels has been with NielsenIQ for 2.5 years, specializing in insights and analytics. In this role, she uses industry knowledge and NIQ tools to consult on client business issues and provide a deeper understanding of the market. Passionate about data and insights, Abby is driven by understanding consumer behavior and how manufacturers can meet their constantly evolving needs. Specifically, she finds this project exciting because she is a member of Gen Z herself and relates to much of the data found on their preferences and behaviors!
Caroline Lakryc
NIQ On Premise – Associate Client Solutions Manager
Caroline Lakryc has been an integral part of NIQ for the past 1.5 years, specializing in On-Premise data consultancy for beverage brands. During her tenure, she has successfully collaborated with leading manufacturers across the U.S., Mexico, and Brazil, providing in-depth insights and strategic guidance to enhance their channel performance. Passionate about the vibrant On-Premise industry, where brands are built and consumer trends emerge, Caroline is dedicated to leveraging data-driven decision-making to help clients develop targeted strategies for success. She is especially excited by this work as it keeps her at the forefront of emerging industry trends and innovations.
