Navigating the K-Shaped Economy: Winning Strategies for Retailers and Brands
On-Demand Webinar
Webinar description
The U.S. economy is recovering—but not equally. High-income households are thriving while lower-income consumers continue to feel the squeeze. This divide is reshaping shopping behaviors, channel choices, and category priorities. Are you ready to adapt?
Join NIQ’s Jack O’Leary and Anna Mayo for an insightful webinar that unpacks the realities of today’s K-shaped economy and what it means for the future of retail and CPG.
What You’ll Learn
- Understand the K-Shaped Economy: Learn what the K-shaped recovery means for consumer behavior and why income polarization is reshaping retail and CPG dynamics.
- Explore Shifts in Consumer Spending: Discover how inflation, tax policy, and asset growth are driving divergent spending patterns across income brackets—and what that means for assortment and pricing strategies.
- Identify Growth Channels and Shopper Behaviors: See which channels (e.g., warehouse clubs, eCommerce) and demographics are fueling growth, and how omnichannel behaviors are evolving
- Actionable Strategies to Win: Gain practical recommendations for manufacturers and retailers to close assortment gaps, leverage eCommerce, and communicate value beyond price.
Featured Speaker:
Jack O’Leary
Director, E-Commerce Strategic Thought Leadership
NielsenIQ
Jack brings over a decade of expertise in digital commerce. During his career, Jack has conducted leading research on digital, e-commerce, and omnichannel strategies.
Jack has also served as a global consulting leader, leveraging his knowledge to deliver tailored e-commerce and omnichannel solutions to clients worldwide.
Jack’s insights on digital commerce have been featured in several publications, including The New York Times, MarketWatch, RetailDive, and Supermarket News.
Featured Speaker:
Beauty & Personal Care Thought Leader
As a Vice President of NielsenIQ’s (NIQ) Beauty Vertical, Anna Mayo is a recognized thought leader in the beauty and personal care retailing space. With over 12 years at NIQ, Anna has helped shape the narrative around evolving consumer behavior, guiding some of the world’s largest CPG brands through trends, disruptions, and opportunities in the global beauty landscape.
NIQ’s beauty and personal care insights span 90 global markets, offering the most complete view into omnichannel consumption. In her role, Anna collaborates with cross-functional teams to deliver proactive, data-driven strategies and leads thought leadership initiatives for the vertical. She is frequently cited as an industry expert in top-tier outlets, including WWD, CEW, Forbes, and The New York Times.
