Why inaction isn’t an option

The Dutch alcoholic beverages market is facing mounting pressure. Rising costs, regulatory and geopolitical challenges, declining volumes, range rationalisation and shifting consumer behaviour are reshaping the market.

As growth slows, many beer and spirits brands are rethinking portfolio strategies, performance targets and in-market activations. Yet opportunity remains. 

In a market where volumes are shrinking, inaction is no longer an option. How are you capturing demand where it still exists – across the right channels, occasions and moments? 

In this webinar, NIQ experts explore how alcohol brands can win in this challenging landscape through a deep dive into the On-Premise, supported by a Full View of On- and Off-Premise trends.

Watch on-demand to uncover:

• How On- and Off‑Premise dynamics are shifting in the Netherlands
• What consumers expect during major sports events
• How to use connected data sources to boost sales and relevance
• What winning brands are doing to stay ahead