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Webinar

Driving Productivity Through Precision: Unlocking Hidden Local Growth Opportunities

Webinar
Driving Productivity Through Precision: Unlocking Hidden Local Growth Opportunities


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Driving Productivity Through Precision: Unlocking Hidden Local Growth Opportunities

The growth opportunities you’re missing may not be where you’re looking.

Today’s commercial organizations have unprecedented access to data. Yet many of the most important growth, distribution, and revenue decisions are still being made at the wrong level.

National dashboards can hide critical local opportunities. Store-level analysis can overwhelm teams with complexity. The challenge for modern revenue leaders is finding the level of insight that is detailed enough to drive action, yet scalable enough to influence business performance.

Join NielsenIQ’s global expert, Kobus Eksteen for an executive discussion on how leading consumer-facing organizations are uncovering hidden pockets of growth, improving resource allocation, and driving productivity through a more precise understanding of their markets.

Whether you’re responsible for revenue growth, commercial strategy, category leadership, sales effectiveness, or market development, this session will challenge the way you think about identifying and prioritizing opportunity.

APAC Session

Date: Tuesday, November 3rd, 2026

Time: 3:00 PM Singapore Time

Europe Session

Date: Tuesday, November 3rd, 2026

Time: 3:00 PM CET

Senior leaders are under increasing pressure to deliver growth with greater efficiency.  

Success depends on knowing: 

  • Where incremental growth opportunities truly exist
  • How to focus investment and execution in the highest-potential markets
  • Which geographic areas deserve greater commercial attention
  • Where competitive threats are emerging below the national level
  • How to translate data into faster, more confident decision-making

This webinar will explore how a more precise market view can help organizations move beyond broad averages and uncover actionable opportunities hidden within local market dynamics.


Understand the Granularity Gap
Learn why organizations struggle to bridge the gap between broad market insights and local decision-making.

Discover a New Perspective on Market Opportunity
Explore how leading brands uncover growth opportunities often hidden in traditional reporting.

Global Business Applications
Gain perspective from real-world examples across multiple regions and categories.

Technology, Analytics & AI
Learn how AI-powered capabilities help commercial teams move faster from insight to action.

Executive Client Perspective
Hear how organizations leverage market intelligence to strengthen competitive performance.


This webinar is designed for senior decision-makers responsible for growth and commercial outcomes, including: 

  • Chief Revenue Officers
  • Chief Commercial Officers
  • General Managers
  • Sales Leaders
  • Category & Revenue Growth Leaders
  • Customer Development Executives
  • Commercial Strategy Leaders
  • Consumer Insights Leaders
  • Marketing & Growth Executives

During this session, our NielsenIQ Route-to-Market and Analytics expert will discuss:

  1. The growing importance of market precision in commercial planning 
  2. Why broad market averages may conceal significant opportunities 
  3. Emerging approaches to identifying localized growth potential 
  4. Practical applications across consumer-facing industries 
  5. The evolving role of analytics and AI in revenue decision-making 

Meet the Session Leaders

Kobus Eksteen

Kobus Eksteen

Route to Market & Always on Analytics Leader
NielsenIQ

Growth isn’t evenly distributed. Opportunity isn’t either.

The organizations that outperform their markets are increasingly those that know where to focus, where to prioritize, and where to act.

Join fellow commercial and revenue leaders for this exclusive executive webinar and discover how a more precise view of the market can help drive smarter growth decisions.

Register now to save your seat. 

APAC Session

Date: Tuesday, November 3rd, 2026

Time: 3:00 PM Singapore Time

Europe Session

Date: Tuesday, November 3rd, 2026

Time: 3:00 PM CET