Marketing’s Hidden Growth Drivers
MMM Hub for EEMEA
Turn Proof into Growth
On-demand Marketing Mix Modeling (MMM) and Marketing Effectiveness webinars from across EEMEA
Today’s marketers face a common challenge: delivering stronger ROI, navigating fragmented data, balancing brand and performance investments, and making faster decisions in increasingly complex markets. The difference between good marketing and great marketing is no longer access to data—it’s the ability to turn data into evidence, evidence into decisions, and decisions into growth.
Explore our library of on-demand webinars featuring NielsenIQ experts from across EEMEA. Discover market-specific insights, practical MMM applications, retail media measurement approaches, and proven frameworks for improving marketing effectiveness.
Marketing Mix Modeling Fundamentals
Learn how MMM quantifies the contribution of marketing, pricing, promotions, distribution, seasonality, and other business drivers to reveal true incremental growth.
Topics covered:
- Understanding marketing incrementality
- Measuring true ROI
- Budget optimization
- Strategic planning and scenario modeling
Poland
Romania
Türkiye
CZ/SK
Move from Insights to Action
Discover how marketing leaders across EEMEA are leveraging measurement to balance brand growth, performance, and investment efficiency.
Why Marketing Measurement Matters More Than Ever
Marketing leaders today are navigating multiple business tensions simultaneously:
- Proving ROI while budgets face greater scrutiny
- Balancing short-term performance and long-term brand growth
- Managing fragmented data across channels and platforms
- Understanding the impact of AI, retail media, and emerging digital ecosystems
- Making faster decisions without sacrificing strategic rigor
Modern measurement frameworks—including Marketing Mix Modeling, Incrementality Testing, and Attribution—help organizations move from assumptions to evidence-based decision-making.
Dive into our MMM thought leadership content to explore the latest insights, trends, and strategies in marketing measurement.
CMO Outlook
TikTok Case Study
How Strong Brands Build Trust and Withstand Economic Pressure
Retail Media Needs a Measurement Reset
The Optimization Trap
Ready to Turn Proof into Growth?
Connect with our experts to discover how MMM can help you optimize investments, improve ROI, and drive measurable business outcomes.
