MMM Studies from Google Meridian and NIQ
A Unique Opportunity for Select Advertisers
To help marketers better understand what drives business outcomes and optimize media investments, Google and NIQ are partnering to advance marketing impact measurement through enhanced Marketing Mix Modeling (MMM) solutions.
Delivered by NIQ using the Meridian framework, these studies combine advanced modeling technology with NIQ’s rich consumer, retail, and category intelligence to provide actionable insights across all media channels.
About Meridian
Meridian is Google’s open-source Marketing Mix Modeling (MMM) framework that helps advertisers measure how marketing investments drive business outcomes. Using advanced statistical modeling, Meridian evaluates performance across marketing channels, providing a transparent and flexible approach to measuring media effectiveness.
For more information about Meridian, click here.
NIQ: A Certified Meridian Partner
As a certified Meridian partner, NIQ brings decades of marketing effectiveness expertise plus something most providers can’t: connectivity. NIQ links your media data with its own sales, retail, and consumer purchase data in a single model, so you see how media actually drives sales, not just how channels correlate. Most partners can measure your media. Far fewer can connect it to independent, real-world sales data at this depth. Together, Google and NIQ help marketers make sharper investment decisions across North America, Europe, APAC, and LATAM.
What’s Included
Qualifying advertisers may be eligible for a Marketing Mix Modeling engagement that combines the Meridian framework with NIQ’s data, analytics, and measurement expertise. Where advertisers meet Google’s criteria, funding may be available to support the study.
Key benefits include:
- Measurement of marketing performance across all media channels, not just Google media.
- ROI analysis to help optimize future media investments.
- Independent execution and analysis by NIQ.
- Access to experienced marketing effectiveness specialists who translate results into actionable recommendations.
- Your media data connected with NIQ’s proprietary sales, retail, and consumer purchase data, so results are grounded in real business outcomes.
Explore the Future of Marketing Effectiveness with NIQ Cadence
As part of the program, participating advertisers may also have the opportunity to experience NIQ Cadence.
Cadence is NIQ’s AI-powered Marketing Effectiveness platform designed to connect measurement with action through an always-on approach to marketing optimization. Cadence helps marketers move beyond periodic measurement by combining MMM insights, continuous performance monitoring, and scenario planning in a single AI-powered platform.
To learn more about NIQ Cadence and request a demo, click here.
Why Participate?
This program is more than a marketing effectiveness engagement. It is an opportunity to evaluate a modern approach to marketing effectiveness and explore how continuous measurement can improve business outcomes.
Participants in the program will:
- Access to a Marketing Mix Modeling study delivered by NIQ, with Google funding potentially available for eligible advertisers.
- Measure marketing performance across all media channels (pending data availability).
- Benchmark results against existing marketing mix models and providers.
- Extend measurement to brands, markets, or business units not currently modeled.
- Explore NIQ Cadence and experience NIQ’s vision for always-on marketing effectiveness.
- Develop a roadmap from measurement to continuous optimization.
Learn More
Participation is limited to a select group of eligible advertisers.
Complete the form below to learn more and determine your eligibility
