Audiences from NIQ and MRI-Simmons

No matter who you’re trying to reach, NIQ and MRI-Simmons can help reach them. We can also help you identify the best prospects for your brand or product.

The Full View of consumers

NIQ and MRI-Simmons have a Full View of consumers across multiple dimensions, giving marketers and media owners the ability to analyze, create and target the right audiences— regardless of who they are—to drive better results.

Discover, create, and target advanced audiences across screens

Harness audiences based on unique attributes or combine multiple dimensions to create custom segments, including;

Personas: Psychographics, attitudes, self-perceptions, media habits, lifestyle choices, and more.
Purchases: Detailed insights into purchasing behaviors at the product, brand, or category level; in-store or online.
Geography: Purchase behaviors down to the postal code level to identify local opportunities.

Let us help build your ideal target with high-quality, privacy- preserving consumer insights.

Turn insights into action with audience data from NIQ and MRI-Simmons

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