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BASES Articles

Explore a selection of articles that delve into the latest in industry trends. Gain valuable insights and practical knowledge to stay ahead in a rapidly evolving industry. Our articles offer expert analysis and fresh perspectives to fuel your next big idea.

AI related articles

Report

The Innovator’s Guide to Generative AI

Commentary

Generative AI: The bridge to breakthrough innovations?  

Commentary

AI for All, Great AI for Some

Innovation Vitality & Brand Stretch

Commentary

Innovation vitality: The payoff is worth the pursuit

Analysis

The CPG Innovator’s guide to vitality

Female customer searching medicine on shelf from rack at pharmacy. Young woman is holding smart phone.

Education

Say yes to the stretch? Unlock CPG growth potential through category expansion

Research done right: System 1 & System 2

Education

Modern snake oil: How flawed System 1 research methodology is driving costly mistakes

Man looking at an infographic in tablet

Education

Back to the future: The quest for alternatives to traditional survey research

Education

Does everybody lie? The resiliency of survey research done right

CPG Industry

A father and daughter cleaning their home.

Analysis

Innovation in home care: Market overview

Analysis

Front-of-pack warning labels arrive in Canada: What to expect and how to adapt

A couple cleaning their home.

Analysis

Home care trends: What consumers are looking for and how innovations deliver

Analysis

How Snack brands can achieve growth beyond inflation

Analysis

The state of private labels in the United States

Analysis

Wellness trends influencing consumers in 2024

Packaging and design

A female customer holding her basket while shopping in-store

Analysis

Unpacking eco excellence: How sustainable packaging influences consumers

Analysis

Optimize your CPG pack design: Why eye tracking doesn’t tell the whole system 1 story

Education

The 3 key roles of impactful package design elements

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