This category honors brands of Polish origin that stand out in the market for their modernity and innovative approach. These are companies that are spoken of positively because they offer high quality and set market standards.

To comprehensively measure a brand’s success and its future potential, the study is based on three perspectives, captured in a causal model:

– Competence: how the brand is perceived in terms of modernity, alignment with market trends, as well as being a source of national pride and having the potential to succeed internationally.

– Share of Soul: the emotional perception of the brand by consumers.

– Share of Wallet: how consumers rationally evaluate the brand and make purchasing decisions – which translates into market share, customer loyalty, and sales growth.

NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.

This category honors brands of Polish origin that stand out in the market for their modernity and innovative approach. These are companies that are spoken of positively because they offer high quality and set market standards.

To comprehensively measure a brand’s success and its future potential, the study is based on three perspectives, captured in a causal model:

– Competence: how the brand is perceived in terms of modernity, alignment with market trends, as well as being a source of national pride and having the potential to succeed internationally.

– Share of Soul: the emotional perception of the brand by consumers.

– Share of Wallet: how consumers rationally evaluate the brand and make purchasing decisions – which translates into market share, customer loyalty, and sales growth.

NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.

This category honors brands of Polish origin that stand out in the market for their modernity and innovative approach. These are companies that are spoken of positively because they offer high quality and set market standards.

To comprehensively measure a brand’s success and its future potential, the study is based on three perspectives, captured in a causal model:

– Competence: how the brand is perceived in terms of modernity, alignment with market trends, as well as being a source of national pride and having the potential to succeed internationally.

– Share of Soul: the emotional perception of the brand by consumers.

– Share of Wallet: how consumers rationally evaluate the brand and make purchasing decisions – which translates into market share, customer loyalty, and sales growth.

NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.

This category honors brands of Polish origin that stand out in the market for their modernity and innovative approach. These are companies that are spoken of positively because they offer high quality and set market standards.

To comprehensively measure a brand’s success and its future potential, the study is based on three perspectives, captured in a causal model:

– Competence: how the brand is perceived in terms of modernity, alignment with market trends, as well as being a source of national pride and having the potential to succeed internationally.

– Share of Soul: the emotional perception of the brand by consumers.

– Share of Wallet: how consumers rationally evaluate the brand and make purchasing decisions – which translates into market share, customer loyalty, and sales growth.

NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.

This category honors brands of Polish origin that stand out in the market for their modernity and innovative approach. These are companies that are spoken of positively because they offer high quality and set market standards.

To comprehensively measure a brand’s success and its future potential, the study is based on three perspectives, captured in a causal model:

– Competence: how the brand is perceived in terms of modernity, alignment with market trends, as well as being a source of national pride and having the potential to succeed internationally.

– Share of Soul: the emotional perception of the brand by consumers.

– Share of Wallet: how consumers rationally evaluate the brand and make purchasing decisions – which translates into market share, customer loyalty, and sales growth.

NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.

This category honors brands of Polish origin that stand out in the market for their modernity and innovative approach. These are companies that are spoken of positively because they offer high quality and set market standards.

To comprehensively measure a brand’s success and its future potential, the study is based on three perspectives, captured in a causal model:

– Competence: how the brand is perceived in terms of modernity, alignment with market trends, as well as being a source of national pride and having the potential to succeed internationally.

– Share of Soul: the emotional perception of the brand by consumers.

– Share of Wallet: how consumers rationally evaluate the brand and make purchasing decisions – which translates into market share, customer loyalty, and sales growth.

NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.

This category honors brands of Polish origin that stand out in the market for their modernity and innovative approach. These are companies that are spoken of positively because they offer high quality and set market standards.

To comprehensively measure a brand’s success and its future potential, the study is based on three perspectives, captured in a causal model:

– Competence: how the brand is perceived in terms of modernity, alignment with market trends, as well as being a source of national pride and having the potential to succeed internationally.

– Share of Soul: the emotional perception of the brand by consumers.

– Share of Wallet: how consumers rationally evaluate the brand and make purchasing decisions – which translates into market share, customer loyalty, and sales growth.

NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.

This category honors brands of Polish origin that stand out in the market for their modernity and innovative approach. These are companies that are spoken of positively because they offer high quality and set market standards.

To comprehensively measure a brand’s success and its future potential, the study is based on three perspectives, captured in a causal model:

– Competence: how the brand is perceived in terms of modernity, alignment with market trends, as well as being a source of national pride and having the potential to succeed internationally.

– Share of Soul: the emotional perception of the brand by consumers.

– Share of Wallet: how consumers rationally evaluate the brand and make purchasing decisions – which translates into market share, customer loyalty, and sales growth.

NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.

This category honors brands of Polish origin that stand out in the market for their modernity and innovative approach. These are companies that are spoken of positively because they offer high quality and set market standards.

To comprehensively measure a brand’s success and its future potential, the study is based on three perspectives, captured in a causal model:

– Competence: how the brand is perceived in terms of modernity, alignment with market trends, as well as being a source of national pride and having the potential to succeed internationally.

– Share of Soul: the emotional perception of the brand by consumers.

– Share of Wallet: how consumers rationally evaluate the brand and make purchasing decisions – which translates into market share, customer loyalty, and sales growth.

NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.

This category honors brands of Polish origin that stand out in the market for their modernity and innovative approach. These are companies that are spoken of positively because they offer high quality and set market standards.

To comprehensively measure a brand’s success and its future potential, the study is based on three perspectives, captured in a causal model:

– Competence: how the brand is perceived in terms of modernity, alignment with market trends, as well as being a source of national pride and having the potential to succeed internationally.

– Share of Soul: the emotional perception of the brand by consumers.

– Share of Wallet: how consumers rationally evaluate the brand and make purchasing decisions – which translates into market share, customer loyalty, and sales growth.

NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.