This award recognizes brands that deeply understand their customers’ needs, offering services tailored to their expectations that make life easier. Winners in this category are companies that enjoy the highest levels of trust, consistently delivering positive experiences and never letting their users down.

To comprehensively measure a brand’s success and its future potential, the study is based on three perspectives, captured in a causal model:

– Competence: how the brand is perceived in terms of simplifying life, reliability, safety, and user experience.

– Share of Soul: the emotional perception of the brand by consumers.

– Preferences & Usage: how consumers evaluate the brand and make purchasing decisions – which translates into market share and customer loyalty.

NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.

This award recognizes brands that deeply understand their customers’ needs, offering services tailored to their expectations that make life easier. Winners in this category are companies that enjoy the highest levels of trust, consistently delivering positive experiences and never letting their users down.

To comprehensively measure a brand’s success and its future potential, the study is based on three perspectives, captured in a causal model:

– Competence: how the brand is perceived in terms of simplifying life, reliability, safety, and user experience.

– Share of Soul: the emotional perception of the brand by consumers.

– Preferences & Usage: how consumers evaluate the brand and make purchasing decisions – which translates into market share and customer loyalty.

NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.

This award recognizes brands that deeply understand their customers’ needs, offering services tailored to their expectations that make life easier. Winners in this category are companies that enjoy the highest levels of trust, consistently delivering positive experiences and never letting their users down.

To comprehensively measure a brand’s success and its future potential, the study is based on three perspectives, captured in a causal model:

– Competence: how the brand is perceived in terms of simplifying life, reliability, safety, and user experience.

– Share of Soul: the emotional perception of the brand by consumers.

– Preferences & Usage: how consumers evaluate the brand and make purchasing decisions – which translates into market share and customer loyalty.

NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.

This award recognizes brands that deeply understand their customers’ needs, offering services tailored to their expectations that make life easier. Winners in this category are companies that enjoy the highest levels of trust, consistently delivering positive experiences and never letting their users down.

To comprehensively measure a brand’s success and its future potential, the study is based on three perspectives, captured in a causal model:

– Competence: how the brand is perceived in terms of simplifying life, reliability, safety, and user experience.

– Share of Soul: the emotional perception of the brand by consumers.

– Preferences & Usage: how consumers evaluate the brand and make purchasing decisions – which translates into market share and customer loyalty.

NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.

This award recognizes brands that deeply understand their customers’ needs, offering services tailored to their expectations that make life easier. Winners in this category are companies that enjoy the highest levels of trust, consistently delivering positive experiences and never letting their users down.

To comprehensively measure a brand’s success and its future potential, the study is based on three perspectives, captured in a causal model:

– Competence: how the brand is perceived in terms of simplifying life, reliability, safety, and user experience.

– Share of Soul: the emotional perception of the brand by consumers.

– Preferences & Usage: how consumers evaluate the brand and make purchasing decisions – which translates into market share and customer loyalty.

NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.

This award recognizes brands that deeply understand their customers’ needs, offering services tailored to their expectations that make life easier. Winners in this category are companies that enjoy the highest levels of trust, consistently delivering positive experiences and never letting their users down.

To comprehensively measure a brand’s success and its future potential, the study is based on three perspectives, captured in a causal model:

– Competence: how the brand is perceived in terms of simplifying life, reliability, safety, and user experience.

– Share of Soul: the emotional perception of the brand by consumers.

– Preferences & Usage: how consumers evaluate the brand and make purchasing decisions – which translates into market share and customer loyalty.

NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.

This award recognizes brands that deeply understand their customers’ needs, offering services tailored to their expectations that make life easier. Winners in this category are companies that enjoy the highest levels of trust, consistently delivering positive experiences and never letting their users down.

To comprehensively measure a brand’s success and its future potential, the study is based on three perspectives, captured in a causal model:

– Competence: how the brand is perceived in terms of simplifying life, reliability, safety, and user experience.

– Share of Soul: the emotional perception of the brand by consumers.

– Preferences & Usage: how consumers evaluate the brand and make purchasing decisions – which translates into market share and customer loyalty.

NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.

This award recognizes brands that deeply understand their customers’ needs, offering services tailored to their expectations that make life easier. Winners in this category are companies that enjoy the highest levels of trust, consistently delivering positive experiences and never letting their users down.

To comprehensively measure a brand’s success and its future potential, the study is based on three perspectives, captured in a causal model:

– Competence: how the brand is perceived in terms of simplifying life, reliability, safety, and user experience.

– Share of Soul: the emotional perception of the brand by consumers.

– Preferences & Usage: how consumers evaluate the brand and make purchasing decisions – which translates into market share and customer loyalty.

NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.

This award recognizes brands that deeply understand their customers’ needs, offering services tailored to their expectations that make life easier. Winners in this category are companies that enjoy the highest levels of trust, consistently delivering positive experiences and never letting their users down.

To comprehensively measure a brand’s success and its future potential, the study is based on three perspectives, captured in a causal model:

– Competence: how the brand is perceived in terms of simplifying life, reliability, safety, and user experience.

– Share of Soul: the emotional perception of the brand by consumers.

– Preferences & Usage: how consumers evaluate the brand and make purchasing decisions – which translates into market share and customer loyalty.

NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.

This award recognizes brands that deeply understand their customers’ needs, offering services tailored to their expectations that make life easier. Winners in this category are companies that enjoy the highest levels of trust, consistently delivering positive experiences and never letting their users down.

To comprehensively measure a brand’s success and its future potential, the study is based on three perspectives, captured in a causal model:

– Competence: how the brand is perceived in terms of simplifying life, reliability, safety, and user experience.

– Share of Soul: the emotional perception of the brand by consumers.

– Preferences & Usage: how consumers evaluate the brand and make purchasing decisions – which translates into market share and customer loyalty.

NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.