Education
Black Friday Success Starts with Discoverability
Learn how product content can boost discoverability and drive sales during Black Friday, Cyber Monday, and the holiday season.
Product Content for FMCG Brands
Your one-stop-shop for product content creation, management, and syndication; our range of solutions help brands create best-in-class omnichannel experiences.
Product Content Matters
Consumer decisions begin online. With more shoppers browsing and buying digitally, your product content is the first and most critical brand impression.
- 87% of shoppers say product content is extremely or very important when deciding what to buy.
- Brands that invest in rich, accurate content see better conversions, fewer returns, and stronger shopper trust.
NIQ Brandbank gives you a single gateway to get your content right across every product and every category.
Partnering with businesses of all shapes and sizes
It’s important that our business reflects the true picture of today’s diverse market landscape. That’s why we welcome partners of all shapes and sizes, from global, online and offline players to a specialist focusing on one local town, city or region, and everything in between.
How We Help
Content Creation Solutions
Power the path to purchase with the right digital product content.
Rich Media Solutions
Win the digital shopper by delivering a seamless shopping experience with enhanced product content process.
Certified B2B2C Data Management
Facilitating a joined-up industry approach using The Shopper Experience Platform.
Data Optimization Solutions
Power growth and stand out from the competition by connecting shoppers to your optimized product content.
NIQ Digital Shelf Lite
Daily Digital Shelf Analytics to fine tune your ecommerce presence, visibility and attraction across +500 retailers and +50 countries
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Global Syndication Network
Distribute content to thousands of retail and marketplace destinations.
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Precision & Compliance
Ensure your content is accurate, complete, and adheres to retailer and regional standards.
3
Real-Time Updates
Keep your product listings current, consistent, and optimized everywhere.
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Private Label’s New Era
Why Product Content Matters More Than Ever
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Beyond the Basics:
Why Product Content is Your Most Powerful Digital Shelf Asset
Let’s Talk About Your Product Content Strategy
Select your industry below, and talk to one of our experts
Education
Smarter Shopping: AI’s Role in Evolving Product Content Expectations
Discover how AI is transforming retail with smarter shopping experiences, dynamic product content, and personalized recommendations for today’s consumers.
Education
Back in Session: Winning the Tech Rush This Peak Season
Optimize your digital shelf with engaging product content to win 2025 back-to-school and WFH shoppers this peak season.
Education
Win the Digital Shelf This Holiday Season
Boost your holiday sales with our free guide to seasonal product content. Learn 5 steps to win the digital shelf this Christmas.