Legally Assured Advice

What is primary authority?
What is primary authority?

The Primary Authority scheme enables a partnership between business and regulators; either a ‘direct’ partnership or a ‘co-ordinated’ partnership.

NielsenIQ Brandbank has such a co-ordinated partnership with Cambridgeshire & Peterborough Trading Standards Service, in which NielsenIQ Brandbank acts as the Co-ordinator of a Regulated Group.

The group is free to join. If members of the group follow the legally-assured advice published by NielsenIQ Brandbank (see below) and Trading Standards, they are protected by it; the Primary Authority can block an enforcement action being brought by another authority.

Naturally, there are some important elements to consider and these can be found (along with T&Cs) here.

Assured advice
Assured advice

Food information law

Increase shopper loyalty

B2B Tobacco Advertising & Promotion


HFSS – Estimated Nutrient Profile Calculations

Legally-assured compliance tools
Legally-assured compliance tools

Nutrition declaration compliance indicator


Allergen declaration compliance indicator

Share your ideas for future assured advice in your online grocery

Want to learn more?

Strengthen the legal compliance of your digital food products with NielsenIQ Brandbank. For more information and to discuss your needs