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NIQ Brandbank

Data Optimization | Content Health+

In partnership with Pimcore

Power growth and stand out from the competition by connecting shoppers to your optimised product content.

Products / Data Optimisation Solution

Products

Overview
Overview

You can’t improve what you can’t measure

Identify your content health score by understanding the strengths and weaknesses in your digital product content and utilize your full product attribute listings including specific lifestyle, dietary, sustainability and ethical attributes to achieve product completeness. 

Improve your content integrity
Drive product placement 
Set the standards and become category leader
Description
Description

Set the standard and become a category leader

Win on the digital shelf by leveraging actionable insights into competitor comparison and content benchmarking. Continually improve the effectiveness and integrity of your product content and top-up with additional attributes to respond to industry changes fast. With 24-hour access to a self-service portal you can instantly optimise your product content delivering to all of your required channels reducing the SLA’s for content changes.

Results
Results 02_Elements/Icons/ArrowRight

[TK — NEED IMAGE THIS IS PLACEHOLDER FOR THIS TEXT] Successful restages are more likely to have utilized upfront research before redesigning 41% of shoppers will continue to purchase a product because of its design.

Key features
Key features

1

Measure

Discover your content health score to understand the strengths and weaknesses of your product content and learn what key attributes are missing. 

2

Optimise

Drive the shopper journey and optimise your product content attributes to improve product discovery across your whole category. 

3

Reach

Accelerate discovery and differentiation using one centralised platform, reaching shoppers instantly with best-in-class product content. 

4

Benchmark 

Score against your competitor products exposing gaps in your product content and utilise the relevant product attributes to improve product placement on retailer search results. 

Results
Results
stat | 75% of shoppers are likely to switch to a brand that provides more information than what appears on the physical label.  
Resources
Resources

How can we help? 

Connecting with your shoppers can be challenging, but we have the solution just for you. Contact us and we will work with you to optimise your product content to win online.  

Related content
Related content
Results
Results 02_Elements/Icons/ArrowRight

[TK — NEED IMAGE THIS IS PLACEHOLDER FOR THIS TEXT] Successful restages are more likely to have utilized upfront research before redesigning 41% of shoppers will continue to purchase a product because of its design.

Results
Results 02_Elements/Icons/ArrowRight

[TK — NEED IMAGE THIS IS PLACEHOLDER FOR THIS TEXT] Successful restages are more likely to have utilized upfront research before redesigning 41% of shoppers will continue to purchase a product because of its design.

Results
Results 02_Elements/Icons/ArrowRight

[TK — NEED IMAGE THIS IS PLACEHOLDER FOR THIS TEXT] Successful restages are more likely to have utilized upfront research before redesigning 41% of shoppers will continue to purchase a product because of its design.

Results
Results 02_Elements/Icons/ArrowRight

[TK — NEED IMAGE THIS IS PLACEHOLDER FOR THIS TEXT] Successful restages are more likely to have utilized upfront research before redesigning 41% of shoppers will continue to purchase a product because of its design.

Results
Results 02_Elements/Icons/ArrowRight

[TK — NEED IMAGE THIS IS PLACEHOLDER FOR THIS TEXT] Successful restages are more likely to have utilized upfront research before redesigning 41% of shoppers will continue to purchase a product because of its design.

Results
Results 02_Elements/Icons/ArrowRight

[TK — NEED IMAGE THIS IS PLACEHOLDER FOR THIS TEXT] Successful restages are more likely to have utilized upfront research before redesigning 41% of shoppers will continue to purchase a product because of its design.

Results
Results 02_Elements/Icons/ArrowRight

[TK — NEED IMAGE THIS IS PLACEHOLDER FOR THIS TEXT] Successful restages are more likely to have utilized upfront research before redesigning 41% of shoppers will continue to purchase a product because of its design.