Report
NIQ’s Prime Pulse
The Omnichannel Intelligence Handbook for Deal Days and Beyond
Join us as we delve into deal days—the unofficial kick off to the 2023 holiday shopping season.
Introducing NIQ’s Prime Pulse: Fall 2023
Welcome to NIQ’s Prime Pulse, your source for all things Prime, from predictions and recaps to expert analysis, all powered by industry-leading Omnichannel Intelligence. Check back for upcoming events, exclusive thought leadership, and expert perspectives on the holiday shopping season.
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Deal Days Diaries:
The American Consumer’s Journey Through Prime Big Deal Days 2023
Top 5
products
purchased
34%
Clothes
24%
Tech/Gadgets
22%
Beauty
22%
Toys
18%
Home decor
16%
Health & wellness
The majority (73%) of Prime Big Deal Day shoppers surveyed spent under $200; with a most (70%) purchasing 6 items or less
Repeat Shoppers Spent Less
55% of shoppers surveyed noted that they were repeat shoppers from July’s Prime event with 40% of consumers surveyed reporting that they spent less than they did in July
Deal Day makes a small dent in holiday shopping
80% of consumers who shopped this week’s Prime Big Deal Day event noted that they have completed up to 25% of their holiday shopping
Top Motivators are equal parts presents and pantry loading
Consumers shopped this week’s Prime Big Deal Day to deal seek (close to 40%).
While this is the unofficial kickoff to the holiday spending season, this fall event was equally seen as a time to stock up on everyday essentials AND to holiday shop (both 31%).
Black Friday remains relevant (for now)
A majority (69%) of consumers surveyed still plan on shopping Black Friday
TikTok tops the list of influences for beauty consumers
For beauty shoppers who shopped this week’s Prime Big Deal Day event, Tiktok was the biggest influencer in product purchases
Source: NIQ Fall Prime Big Deal Day Survey 2023, conducted on Tuesday, October 10, 2023, garnered responses from 2,500 U.S.-based consumers
Prime Pulse Part 1: Watch Now
Consumer recessions occur when the core habits of traditional consumption shift, forcing shoppers to behave as though a recession is already here. Learn more with NIQ’s latest Consumer Recession update.
Prime Pulse Part 2: Watch Now
Uncover the latest Prime Event trends, implications for brands and retailers, and what to anticipate for the upcoming holiday season.
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