Analysis
The Full View™ – Measurement
The next level of omnichannel transformation
More coverage.
Precise granularity.
The latest evolution of NIQ’s market measurement seamlessly integrates online and offline sales from CPG industry retailers to:
Provide unparalleled granularity
Reduce private label blind spots
Ensure utmost accuracy
With customizable features and enhanced convenience, this new phase of core capabilities expands NIQ’s xAOC offering, empowering businesses to make informed decisions and stay ahead in today’s competitive landscape.
Experience Transformed Coverage
Access integrated online and offline data with an unprecedented level of product detail.
Fill Important Omni Coverage Gaps
See how your brand competes with online private label sales.
Access Account-Level Reporting
Get insights tailored to your specific needs and goals.
Supercharge Data with Product Attributes
Unify and enrich your data for better performance.
Customize Data & Insights at Your Fingertips
Actionable intelligence to optimize your strategy.
All-in-One-Platform
From ASIN to UPC, track sales alongside your other channels seamlessly.
Power your Omnichannel Strategy.
Make smarter decisions with The Full View™ – Measurement, including unmatched visibility to:
- #1 US E-commerce Retailer
- Account-level Retail Measurement
- Direct-to-Consumer (D2C) Brands
- Social & Quick Commerce
- Next Generation E-Commerce Platforms
Where Vision Fuels Value:
Market Measurement trusted by Retailers and Wall Street
We empower retailers, brands, and manufacturers with retail-ready data and build investor confidence with our premier market measurement.
Did you know?
84%
84% of U.S. retailer volume utilizes NIQ data
91%
91% of consumers buy both in-store and online
9%
CPG Click & Collect sales are up 9% vs YA while Shipped & Delivery has grown 12%
“The continued rise of private label presents an opportunity for manufacturers to evolve their product portfolio strategy.
By leveraging our next-gen data, we empower CPGs to unlock deeper private label insights into assortment, growth, price gaps, product benefit differentiators.”
– Kim Cox, NIQ Managing Director of NA E-Commerce
In today’s omnichannel world, are you capturing the full customer journey?
We’re here to help with those blind spots.
Fill out the form to unlock hidden potential.
*Available only in the US at this time
