Digital shelf execution

Transform e-commerce data into actionable insights

Identify localized levers of action through a hypergranular view of banner and store-level e-commerce insights. A precise visualization of omnichannel distribution gives you a clear view of customer interactions with your online products as well as your competitors’ so you can improve performance and drive sales. 

Digital Shopper Analytics 

Decode the online shopper’s journey 

NielsenIQ Digital Shopper Analytics helps retailers and manufacturers understand shoppers’ online path to purchase. Details on shopper navigation patterns, basket-level data, and cross-device measurement deliver clear insights and actionable recommendations. 

E-commerce and Omni solutions 

Activate across channels with precision 

Identify growth opportunities by understanding the full picture of online and in-store sales, share, shopper behavior and product consumption. Accurately evaluate your total market performance and omnichannel behavior trends—without the gaps or guesswork of combining disparate datasets. 

In-market execution 

Optimize assortment and local targeting 

Focus on price, promotion, and in-market execution with NielsenIQ’s scalable analytic solutions. NielsenIQ revenue optimizer is a fully inclusive revenue growth management solution that uses AI to find optimal regular and promotion prices. NielsenIQ Precision Areas pinpoints the best opportunities for your brand by identifying performance gaps and quantifying local level opportunities. 

NielsenIQ Brand Score 

Improve brand performance and strategy 

Measure performance and gain insights with an intuitive, easy-to-use tool that helps you quickly define where and how to adapt price, promotion and assortment strategy, identify the biggest growth opportunities, and position your products for success in a rapidly changing environment. 

NielsenIQ Discover 

Experience the power of data 

Access insights faster and connect stories across data assets with an intuitive, integrated visualization tool for all your NielsenIQ data, a harmonized global view, and provider-agnostic cloud data delivery to help you work smarter and more efficiently. 

NielsenIQ for Retail 

Accelerate performance with confidence 

Experience our exciting new solutions to strengthen collaboration between retailers and suppliers around pricing, promotion, assortment, category insights and supply chain.  Learn how NielsenIQ can help you personalize marketing, optimize digital strategy and drive growth. 

Product innovation 

Innovate with consumer-focused agility 

Success in today’s marketplace requires dynamic insights that provide a complete understanding of the consumer – what they say, how they think, what they do – in a quick, agile, and adaptable way. NielsenIQ BASES helps you make better brand decisions with innovation, renovation, strategy and go-to-market optimization. 

The multicultural edge 

Diverse consumer insights 

Multicultural consumers are increasing in population size and buying power. Consumers may share the same language but values, traditions and buying habits are directly connected to their unique cultures. NielsenIQ solutions deliver granular insights to help you authentically connect with diverse groups of consumers. 

Total Wellness 

Unlock growth with product attribution 

The combined power of NielsenIQ and Label Insight makes NielsenIQ the one-stop-shop for the most comprehensive and robust data, backed by the richest source of product attribution, trusted retail measurement sales data, and deep consumer insights so you can identify growth opportunities, inform product positioning, and build loyalty with discerning consumers.