Education
The Emerging Brands Analytics Essentials
Powered by NIQ
As a leading data provider for CPG manufacturers, NIQ offers The Full View™ to drive your business forward.
Streamline decision-making with integrated insights addressing your most pressing business needs.
Three Powerful Solutions.
One Smart Investment.
In today’s competitive landscape, growth requires smarter decisions, faster execution, and deeper insights.
The NIQ Emerging Brands Analytics Essentials brings together three of our most impactful tools to
help you optimize pricing, marketing, and shelf strategy – all in one package.
1
Assortment:
Shelf Architect Essentials
Critical assortment analytics designed to answer your key questions around portfolio optimization, innovation opportunities, and competitive threats at the channel level.
2
Revenue Management & Optimization
Predictive trade analytics, supported by best-in-class consultants, help you increase market share via trade levers and create win-win scenarios for you and your customers.
3
Marketing Mix Modeling
Proprietary models, layered on top of store-level POS data, will give you the most complete view of marketing actions, helping to quantify sales drivers and prioritize investments.
The NIQ Emerging Brands Analytics Essentials is designed to help you
finish the quarter strong and set the stage for long-term success.
Assortment: Shelf Architect Essentials
Distribution is too important to leave to guesswork
NielsenIQ Shelf Architect provides a single, cloud-based solution for your assortment and merchandising needs. By integrating data and models into one end-to-end solution you can simplify planning, drive better performance, and create sustainable growth. The flexible frameworks and intuitive interface within NielsenIQ Shelf Architect creates a holistic and easy-to-use approach for your assortment and space strategy.
- Optimize assortment with predictive insights.
- Simulate planograms and identify high-opportunity SKUs.
- Strengthen retailer relationships with compelling data stories.
- Drive category growth and improve shelf performance.
Revenue Management & Optimization
Stop losing on price and promotions
Don’t fall short with costly, unproductive trade approaches, such as cycling past years’ promotions or using incomplete, inaccurate data. With NielsenIQ Revenue Management Optimization, you can positively impact trade with a smarter tool. Through extensive, unmatched data mining empowered by the latest machine-learning technology, you can create account-specific trade strategies to transform your future.
- Identify optimal pricing and promotion strategies
- Understand product sensitivity to price change
- Simulate pricing scenarios and visualize outcomes instantly
- Improve margin and sales with data-backed decisions
Marketing Mix Modeling
Do you know which marketing investments deliver the highest ROI?
NIQ Marketing Mix Modeling enables you to demonstrate the strength of your commercial impact, grounded in the reliability of NIQ’s proprietary store-level data, and obtain the breadth, depth and balance you need to measure and optimize impact.
- Quantify the ROI of your marketing investments.
- Simulate media spend scenarios to guide future strategy.
- Integrate store-level POS and media data for accurate modeling.
- Improve marketing effectiveness and brand performance.
The Ultimate Guide to Merchandising and Assortment
The Ultimate Guide to Pricing and Promotion
Emerging Brands Insights and Thought Leadership
Unlock the Power of Data
For 100 years, NIQ has been the leader in data. It’s not just our expertise; it’s our passion. We believe data is the heartbeat of informed decisions, and we’re here to share that love with you. With NIQ data on your side, you can see what truly matters to your business and make smarter decisions.