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Boost Your Summer Sales with Exclusive Data & Insights Packages
As a leading data provider for CPG manufacturers, NIQ offers The Full View™ to drive your business forward.
Dive into our summer solutions and elevate your data strategy today. Learn more below!
Discover Your High-Growth Consumer Segments
NIQ Spectra helps retailers and manufacturers identify and define consumers that represent the biggest growth opportunities for their businesses.
Backed by demographic and consumption data, these insights help you prioritize marketing and sales initiatives to generate higher returns from specific, engaged consumer segments.
Tailor Strategies for Key Markets
Consumer Demographics
Gain insights into who is buying your brand and their demographic profiles driving sales.
Retailer Insights
Discover the top retailers for your brand and optimize distribution and visibility strategies.
Store Performance
Evaluate the performance of your products across top-performing stores to maximize sales potential.
Geographic Markets
Identify key geographic markets where your brand shows strong potential for growth and tailor your strategies accordingly.
Drive Targeted Growth with Product Attribute Insights
Today’s shoppers are increasingly purposeful and well-informed, prioritizing products that align with their needs. Understanding category and store growth drivers through product attributes is crucial.
We combine our robust market measurement and Consumer Panel insights with in-depth product attribute data to drive targeted growth. You can achieve holistic marketing and innovation success by activating ingredient-based attributes, nutrients, package claims, and certifications. Discover how NPI Trend Snapshots can elevate your strategy by providing detailed insights into dietary, sustainability, and clean label trends.
Helping You Optimize Product Strategy:
Raw Data Reporting Delivered via Excel
Report delivery at the Category, Trend, Brand, or item level gives you a quick view into what’s trending
Analysis Delivered via PowerPoint
Answering your questions about the trends impacting your business and the competitive landscape across the store
Direct Access via Discover and Byzzer™
Incorporating key trends into your core reporting so you can stay on top of what’s happening and how you measure up.
UPC Level Attribution Delivered to Your Data Lake
Marrying your internal data sources with the rich attribution that only NIQ can provide.
Decode Shopper Behavior for Competitive Advantage
Understanding the intricacies of shopper decisions, which are made in mere seconds, is crucial. Ensuring your products have the right attributes and claims on the package is essential for capturing consumer attention and driving purchases.
Market Structure provides a comprehensive view of your product assortment through powerful NIQ data, including our unmatched Homescan panel data and category-specific consumer transactional data. By leveraging insights from attribute coding, behavioral mapping, and asymmetric stress analysis, you can uncover key patterns and implement strategic resets to drive success.
Helping you understand consumer behavior:
Shopping Dynamics
How is my category being shopped?
Attribute Importance
How Important is my specific claim to category consumers?
Optimal Placement
Where should my product be sitting on the shelf?
Portfolio Gaps
Where is there a gap in my portfolio?
Gain Competitive Edge with Global Market Insights
or for Competitive Advantage
Leverage timely, localized, and customizable insights to maximize competitive advantages across international markets.
The NielsenIQ Global Snapshot is a customizable report designed to help you monitor international market dynamics and evaluate expansion opportunities. By gaining a perspective on the competitive environment, you can have data-backed conversations with investors and ultimately expand your distribution.
Helping you navigate global markets
Strategic Insights
Which markets offer the greatest potential for my products? Can we expand into adjacent categories within any of our markets? What are PL products’ current trends and growth rates compared to the category?
Tactical Insights
How does pricing affect global sales? Are there opportunities to expand distribution in key channels or regions? What was the impact on sales when we adjusted pack sizes?
Risk Reduction and Market Evaluation
Access accurate POS data with granular item-level detail to mitigate risks and optimize decision-making. Also, evaluate global market opportunities to quantify potential and facilitate discussions.
Expand into New Markets
Access comprehensive insights covering over 80 markets, representing 90% of the global population, empowering confident market entry strategies.
Drive Growth with Detailed Whole Foods Analytics
As the data partner to Whole Foods Market, NIQ helps brands uncover new growth opportunities.
Understanding key metrics like category velocity compared to competitors can help you gain valuable insights to drive your business forward. But that’s just the tip of the data iceberg. Our ad-hoc reports, starting at $500, provide an insider’s look at how your brand or competitors’ brands perform in Whole Foods, the number one natural food retailer, based on Whole Foods’ actual data.
Access Complete Whole Foods Data for In-Depth Analysis
Complete Data Access
Whole Foods data, aligned with Whole Foods Defined Hierarchy, and the full competitive set at UPC-level granularity.
Competitive Analysis
Detailed insights into Private Label products and remaining market access to understand your competition.
Geographical Insights
Data aligned with Whole Foods’ 6 regions for precise market analysis.
Pre-Built Dashboards
Visualize data the same way your buyers do, with weekly data refreshes and scheduled reporting.
Emerging Brands Insights and Thought Leadership
Unlock the Power of Data
For 100 years, NIQ has been the leader in data. It’s not just our expertise; it’s our passion. We believe data is the heartbeat of informed decisions, and we’re here to share that love with you. With NIQ data on your side, you can see what truly matters to your business and make smarter decisions.