Retail media: Using customer data to grow brand sales

Retail media is top of mind today for retailers and suppliers. Using customer data is a win for both parties.

In this white paper we share our playbook for showing both retailers and their suppliers some of the specific benefits they will witness from access to customer data. We discuss eight unique ways to capitalize on your customer sales, some of which, often get overlooked.

• For suppliers, using this playbook as a framework can open up new opportunities to grow the brand and drive successful activations.
• For retailers, the model can be used in preparing for your next supplier review.