Education
Welcome to the Insights Circle Hub!
Access actionable industry insights with NielsenIQ
Insights Circles is NielsenIQ’s dedicated platform offering impactful industry insights across key categories relevant to you. Explore and download thought leadership pieces tailored to your business challenges.
How to win in the OTC and Health space
Find the right activation lever to pull, unlock more consumption and create a compelling brand narrative in our latest infographic.
Emerging trends propel growth in the US Non-Alcohol Beer, Wine, & Spirits
The non-alcohol industry in the United States has experienced significant growth in recent years due to various factors such as changing consumer preferences, health consciousness,
and the rise of new product innovations.
Import Beer Category Perspective
Uncovering import Beer’s growth drivers and identifying key strategies for future success.
How to win in the OTC and Health space
Find the right activation lever to pull, unlock more consumption and create a compelling brand narrative in our latest infographic.
The Price is Right
A dive into Dry Dog’s pricing landscape after years of inflation & what that means moving forward.
Gen Z’s Pet Care Evolution
Explore how the next generation is reshaping the pet care industry.
The Baby Boom
Explore what manufacturers can learn from emerging disruptor brands in the baby care space.
The GLP1 Saga Continues
An NIQ perspective on the impact of the popular weight loss prescriptions.
From Trend to Tumble
Lactose Free Dairy Milk is Back in the Spotlight
Retail Reshuffle: The New Norm
As value channels surge, Food Channel retailers are forced to adapt amid rising consumer frugality
In a nutshell: tapping into the power of healthy snacking
Health-Focused Snacks (HFS): Drivers, Outlook and Winning Tactics To Help Accelerate Growth
Snackonomics: tapping into the power of healthy snacking
Economic concerns are still affecting snacking behaviors with consumers cutting back on spend or trading down to less expensive varieties more than last year
Import Beer Category Perspective
Uncovering import Beer’s growth drivers and identifying key strategies for future success.
Uncovering Tequila’s Growth Drivers
Identify key strategies for future success in the Tequila Category.
Emerging Trends Propel Growth in the US
The non-alcohol industry in the United States has experienced significant growth in recent years due to various factors such as changing consumer preferences, health consciousness,
and the rise of new product innovations.
