Welcome to the Insights Circle Hub!

Access actionable industry insights with NielsenIQ

Insights Circles is NielsenIQ’s dedicated platform offering impactful industry insights across key categories relevant to you. Explore and download thought leadership pieces tailored to your business challenges.

December 2024
December 2024

Meat The Future

Evolving Channel Preferences For Protein

Snack Attack: Flavor Trends Unwrapped

Snacking continues to struggle, with consumers forced to cut back on discretionary spending

Returning to basics

A look at how Ingredient categories are winning amidst a decline in total Pantry

OTC
OTC

How to win in the OTC and Health space

Find the right activation lever to pull, unlock more consumption and create a compelling brand narrative in our latest infographic.

Beyond the Label

Idea sparkers to reach & support people living with Obesity

Home and Family
Home and Family

From Aisles to Online

Unlocking the Value of Omni Shoppers in Home Care

Gen Z’s Pet Care Evolution

Explore how the next generation is reshaping the pet care industry.

Mother with baby adapting to shopping digitalization during COVID-19

The Baby Boom

Explore what manufacturers can learn from emerging disruptor brands in the baby care space.

Food
Food

Meat The Future

Evolving Channel Preferences For Protein

Snack Attack: Flavor Trends Unwrapped

Snacking continues to struggle, with consumers forced to cut back on discretionary spending

Returning to basics

A look at how Ingredient categories are winning amidst a decline in total Pantry

The GLP1 Saga Continues

An NIQ perspective on the impact of the popular weight loss prescriptions.

From Trend to Tumble

Lactose Free Dairy Milk is Back in the Spotlight

Retail Reshuffle: The New Norm

As value channels surge, Food Channel retailers are forced to adapt amid rising consumer frugality.

Young man buying groceries at the supermarket reading the label of a product, in the middle of his shopper journey

In a nutshell: tapping into the power of healthy snacking

Health-Focused Snacks (HFS): Drivers, Outlook and Winning Tactics To Help Accelerate Growth

Woman looking at product label

Snackonomics: tapping into the power of healthy snacking

Economic concerns are still affecting snacking behaviors with consumers cutting back on spend or trading down to less expensive varieties more than last year

Beverages
Beverages

Import Beer Category Perspective

Uncovering import Beer’s growth drivers and identifying key strategies for future success.

Uncovering Tequila’s Growth Drivers

Identify key strategies for future success in the Tequila Category.

Group of friends toasting with drinks

Emerging Trends Propel Growth in the US

The non-alcohol industry in the United States has experienced significant growth in recent years due to various factors such as changing consumer preferences, health consciousness,
and the rise of new product innovations.

Mixed Race woman splashing water on face

NIQ Insights Power
the Beauty Industry 

Upcoming Webinar
Upcoming Webinar

The Omni Edge – Positioning Your Business For Leadership In The New Era Of Retail

December 4th at 11am ET

Past Webinars
Past Webinars

Reviving the Recipe: Strategies for Reigniting Growth in the Food and Beverage Channel

Related content
Events