Commentary
Media & AdTech Data Solutions
Boost your media strategy with NIQ data
Implement NIQ consumer-based behavioral, lifestyle, values, interests and outcomes data to enrich your own consumer data, enable more valuable audiences, and uncover the impact and effectiveness of advertising on sales and behavior to optimize campaigns.
MADFest 2024
NIQ is proud to be a partner
We’ll be at #T27 at the MAD/Marquee
July 2-4, 2024 | Old Truman Brewery, London
The Evolution of Audience Targeting: Welcome to the Future
By Rena Patel, SVP, Global FMCG Marketing
Welcome to the forefront of consumer-centric marketing, where the fusion of data-driven insights and strategic understanding unveils unparalleled opportunities for media and brand agencies, consumer packaged goods (CPG) brands, and in-house marketers alike. In a landscape dominated by the dynamic interplay of consumer behavior and information, the key to unlocking a truly personalized experience lies in harnessing the power of NIQ seed audience data. From the recent NexTech Summit in New York, this video featuring Brett Jones, SVP, Global New Verticals from NIQ and Ryan Engle, VP of Identity Solutions from Transunion delves into the pivotal role that consumer-based data plays in sculpting personalized interactions.
Discover how leveraging NIQ first-party data allows you to navigate the intricacies of targeting, enable the delivery of tailor-made content through precisely chosen channels at the opportune moment, and elevate consumer engagement to unprecedented heights.
NielsenIQ and TransUnion Collaborate to Enable Targeted
Advertising with First-Party Retail Purchase Data
Amplify Your Reach
Elevate your Audience Measurement, Insights, and Retail Media Solutions by integrating your media data with NIQ’s world-class consumer insights.
Unlock the power of Seed Audiences — built with First-party data – to confidently target audiences with precision and support privacy-first media strategies.
Reduce audience costs
Build lookalike models backed by retail purchase data
Tailor creative with precise insights
Be more creative and optimize spend with precise audience data
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Unlock the Full View
Let’s collaborate to identify tailored solutions that propel your customer journeys and fuel your innovation and vision. Let us know your challenges and we’ll share our expertise.