Welcome to the forefront of consumer-centric marketing, where the fusion of data-driven insights and strategic understanding unveils unparalleled opportunities for media and brand agencies, consumer packaged goods (CPG) brands, and in-house marketers alike. In a landscape dominated by the dynamic interplay of consumer behavior and information, the key to unlocking a truly personalized experience lies in harnessing the power of NIQ seed audience data. From the recent NexTech Summit in New York, this video featuring Brett Jones, SVP, Global New Verticals from NIQ and Ryan Engle, VP of Identity Solutions from Transunion delves into the pivotal role that consumer-based data plays in sculpting personalized interactions.

Discover how leveraging NIQ first-party data allows you to navigate the intricacies of targeting, enable the delivery of tailor-made content through precisely chosen channels at the opportune moment, and elevate consumer engagement to unprecedented heights.