Report
The more the market changes, the more you Need to Know. NIQ is here to talk solutions and help you stay ahead of it all. Tell us your biggest “Need to Know” right now, and we’ll deliver the insights, guidance, and the Full View that keeps you in the know.
Nicole Collida
Managing Director, U.S. National Accounts
Consumer Behavior with Nicole Collida
Today’s consumers are under a lot of pressure, so understanding consumer behavior as the biggest CPG Need to Know for brands looking to get ahead.
Digging deeper, there are three top issues brands need to think about right now:
- Overcoming marketplace volatility
- Gaining and maintaining brand loyalty
- The state of E-Commerce and Omnichannel
Stay tuned for new episodes of the Need to Know podcast to get more insight into these challenges and your biggest Consumer Behavior need to knows from our own Nicole Collida.
Consumer Behavior: Identifying Meaningful Change
Shifting consumer behavior can be daunting, but it also sparks innovation.
NIQ data shows that brands that innovate are 1.8x more likely to grow, but supply chain challenges, material costs, and other pressures are preventing CPG companies from implementing meaningful, behavior-changing innovation. But, even micro-trends can make a big difference if you rely on accurate, insightful data.
See how consumer education reshaped the dry shampoo category and drove innovation:
Consumer Behavior Need to Know Podcast
Episode 4
Shoppers Under Pressure: Finding Stability in Change
In this episode of the Need to Know podcast, Host Nicole Collida explores the challenges faced by today’s pressured shoppers, including rising costs, limited time, and a complex marketplace. She discusses how these factors are impacting consumer behavior and explores opportunities for CPG brands to adapt and thrive. Key takeaways include the importance of understanding evolving consumer values, leveraging innovation to meet affordability needs, and building brand loyalty in a dynamic environment.
Episode 5
Identifying Meaningful Change in Consumer Behavior
Join our Need to Know host, Nicole Collida, for Episode 5 of the Need to Know podcast as she dives into the complex challenges brands face when trying to identify which shifting consumer behaviors are important to their brand and which ones are just a distraction. Learn more about some of the key macro and micro changes that are meaningful to shoppers in today’s marketplace and what role innovation plays when it comes to meeting the needs of key consumer segments. You don’t want to miss it.
Episode 6 – Coming Soon
Winning the Battle for Consumer Loyalty
Episode 7 – Coming Soon
The Values Shopper: Fresh, Sustainable, Responsible
Last Time on Need to Know: Pricing & Promotion
In our last Need to Know poll, CPG brands agreed that building a successful Pricing and Promotion strategy can be challenging. Between inflationary pressures and shifting consumer behaviors, CPG brands have a lot to consider.
Download our free Ultimate Guide and infographics, or check out LinkedIn Live below.
