The Total Package

How broad is NIQ + GfK’s global reach? 
We are the largest consumer intelligence provider in the world, with ~25,000 clients across 95+ countries. No other consumer intelligence company in the world can rival our true global coverage and capabilities. 

What is NIQ + GfK’s omnichannel advantage? 
The combination of platforms and omnichannel measurement technologies will provide a harmonized, granular, and consistent view of consumer behavior across channels and categories. We operate the largest e-commerce consumer panel in the U.S. and the only e-receipt panel in Europe to connect ‘online + offline’ trends at the consumer level. 

What is NIQ + GfK’s technology advantage? 
Both NIQ and GfK boast existing cloud-based foundations—gfkNewron and NIQ’s Connect and Discover are independently at the leading edge of consumer intelligence platforms and BI tools—enabling delivery to any data lake or cloud platform. Our combined investments in AI/ML have lead to the development of our first genAI tool, Ask Arthur — coming soon to Discover.  

What is NIQ + GfK’s custom research advantage? 
Previously, GfK’s MCI business and NIQ’s Consumer Insights businesses operated in nearly opposite geographic footprints. They are now complementary and better equipped to handle the unique needs of clients who do business locally or around the world. We will take the best innovations from each company’s leading products, leverage existing high-quality retailer data, and enrich it with top-of-the-line research to provide relevant, actionable insights. 

Can you tell me more about NIQ? 
NIQ was founded in 1923 in Chicago, Illinois, U.S. Prior to the combination with GfK, the independent business served more than 20,000 clients in 90+ countries. 

Can you tell me more about GfK? 
GfK was founded in 1934 in Nuremberg, Germany. Prior to the combination with NIQ, the independent business served more than 5,000 clients in 67 countries. 

What is the new company’s name? 
Going forward, the overall company will be known as NielsenIQ (NIQ), however the GfK name and brand will still be leveraged for specific solutions and industries. 

Who is leading NIQ + GfK’s management team? 
Under CEO Jim Peck, we have the industry’s most experienced, proven management team. Experience is critical in an industry that relies on strong foundational infrastructure to succeed. With our combined expertise, clients can trust that their insights are in the right hands. 

What is the ownership structure of the combined company? 
With the transaction, Advent International will become the majority shareholder of the combined company. Advent International acquired NielsenIQ in a transaction that closed in 2021. Nuremberg Institute for Market Decisions (NIM) and KKR will remain invested as significant shareholders in the combined company. 

We are thrilled to announce the combination of two industry leaders, NIQ and GfK, into one powerhouse organization. As we embark on this journey together, we’re looking for talent like you to join us in showing the world what people want. Here, you’ll help shape the future of our evolving company. 

Whether you are a seasoned professional or just starting your career, there’s a place for you here. There are exciting global opportunities across various departments and functions for you to grow your skills, tackle exciting challenges, and make an impact. From engineering and design to marketing and finance, we have positions that will fit your unique skillset and ambition. 

To explore our career opportunities, please visit our career pages below. We’re looking forward to meeting you.