The CPG Guys + NIQ
Insights Series

Omnichannel Measurement with NielsenIQ’s Kim Cox

Episode 13

The CPG Guys are joined in this episode by Kim Cox, Managing Director for North America eCommerce & Global Snapshots at NielsenIQ, the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. 

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Developments in Retail Media with NielsenIQ SVP Dan Bonert

Episode 12

The CPG Guys are joined in this episode by Dan Bonert, SVP of Retail Analytics and Retail Media at NielsenIQ. Dan has a background in media from his days at Amazon and was able to share quite a few insights on today’s environment LIVE from the NielsenIQ c360 conference down in Hollywood, FL. Ajay Sharma, VP of ecommerce + omnichannel was our guest co-host for this episode, officially now his 6th appearance on the CPGGUYS.

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Consumer Motivations with NielsenIQ’s COO

Episode 11

The CPG Guys are joined in this episode by Tracey Massey, Chief Operating Officer at NielsenIQ, the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. 

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Retail Media Insights with FMI & NielsenIQ

Episode 10

The CPG Guys are joined in this episode by Mark Baum, Chief Collaboration Officer at the Food Marketing Institute and Liz Buchanan, North America President of NielsenIQ. FMI & NielsenIQ are collectively performing a joint research along with Thinkblue LLC – a consulting powerhouse that includes our co-host Sri, on the latest in retail media. They are interviewing brands, retailers and service providers to determine where this RMN topic evolves. The first iteration of results is to be published at FMI mid winter in late Jan 2025.

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Marketing Mix Effectiveness Leadership with NielsenIQ​

Episode 9

The CPGGUYS are joined in this episode by 3 leaders from NielsenIQ to discuss modern Marketing Effectiveness as today’s consumer is fragmented across channels, has traded to private label in many categories for opening price points and is omnichannelretail in nature. The consumer is picky in terms of choices and has a plethora of choices both online and offline.

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Inflation and Private Label with
Steve Zurek​

Episode 8

The CPGGUYS are joined in this episode by Steve Zurek, VP of thought leadership at NielsenIQ. Sri and Steve have a debate and dialogue on private label leadership, the current inflationary trends and the display pressure of the store environment and a reality check on what’s really true at retail vs sensationalizing the outcomes.

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NIQ Services for Emerging Brands with Kenny Juskowiak​

Episode 7

Kenny Juskowiak, MD for Emerging Brands, joins CPG Guys at the annual C360 conference.

Tune in as we discuss NielsenIQ’s offerings and services for startups and emerging brands.

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Consumer 360 Recap with NielsenIQ’s Liz Buchanan​

Episode 6

Liz Buchanan, President, North America at NielsenIQ joins The CPG Guys to recap the C360 event.

Tune in as we explore AI and its profound impact on consumer behavior, the next generation of consumer measurement, and the best ways to innovate and advance at the blindingly-fast clip of today and tomorrow.

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The Full View with NielsenIQ’s
Kim Cox​

Episode 5

Kim Cox, Managing Director for North America eCommerce at NielsenIQ joins The CPG Guys to define full view measurement.

Tune in as we discuss the behemoth of ecommerce, understanding the root causes of growth (or lack thereof) and how NIQ equips the industry with full coverage and retail measurement.

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The Retail Media Revolution​

Episode 2

In this episode, Jamie Clarke, Head of North American Retail at NIQ, shares his expert insights into the current state of Retail Media and what the future may look like with Sri Rajagopalan and Bryan Gildenberg.

Listen to a discussion on the different areas of growth in retail media and how CPG brands are leveraging them.

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The State of CPG Innovation​

Episode 1

In this episode, Jenny Frazier, SVP Omni Solutions and Justin Belgiano, SVP, North American Retail Measurement Products, discuss innovation in the CPG industry post-covid with CPG Guy, and industry Icon Sri Rajagopalan and retail shopper marketing legend Bryan Gildenberg.

Tune in for a discussion on innovation trends, data usage, and what’s next.

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