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The CPG Guys + NIQ
Insights Series
The Full View of the CPG Landscape
Don’t miss The CPG Guys as they join NIQ thought leaders to dive into the consumer insights, evolving trends, and innovative perspectives that will help CPG brands and retailers drive business growth.
Join us for conversations, case studies and 3-minute fast chats from our Need to Know Thought Corner.
Marketing Mix Effectiveness Leadership with NielsenIQ
Episode 9
The CPGGUYS are joined in this episode by 3 leaders from NielsenIQ to discuss modern Marketing Effectiveness as today’s consumer is fragmented across channels, has traded to private label in many categories for opening price points and is omnichannelretail in nature. The consumer is picky in terms of choices and has a plethora of choices both online and offline.
Inflation and Private Label with
Steve Zurek
Episode 8
The CPGGUYS are joined in this episode by Steve Zurek, VP of thought leadership at NielsenIQ. Sri and Steve have a debate and dialogue on private label leadership, the current inflationary trends and the display pressure of the store environment and a reality check on what’s really true at retail vs sensationalizing the outcomes.
NIQ Services for Emerging Brands with Kenny Juskowiak
Episode 7
Kenny Juskowiak, MD for Emerging Brands, joins CPG Guys at the annual C360 conference.
Tune in as we discuss NielsenIQ’s offerings and services for startups and emerging brands.
Consumer 360 Recap with NielsenIQ’s Liz Buchanan
Episode 6
Liz Buchanan, President, North America at NielsenIQ joins The CPG Guys to recap the C360 event.
Tune in as we explore AI and its profound impact on consumer behavior, the next generation of consumer measurement, and the best ways to innovate and advance at the blindingly-fast clip of today and tomorrow.
The Full View with NielsenIQ’s
Kim Cox
Episode 5
Kim Cox, Managing Director for North America eCommerce at NielsenIQ joins The CPG Guys to define full view measurement.
Tune in as we discuss the behemoth of ecommerce, understanding the root causes of growth (or lack thereof) and how NIQ equips the industry with full coverage and retail measurement.
The Full View of Consumer Behavior
Episode 4
In this episode, Liz Buchanan, Global Customer Success Leader, and Troy Treangen, Chief Product Officer discuss how NIQ provides clients with the Full View of consumer insights with CPG Guy, and industry Icon Sri Rajagopalan and retail shopper marketing legend Bryan Gildenberg.
Hear a discussion on data sources, technology client collaboration, and the future of omnichannel.
Talking Sustainability
Episode 3
In this episode, Jim Presley, SVP Total Wellness, discusses the state of wellness and sustainability, how COVID impacted them, and what the future looks like with CPG Guy, and industry Icon Sri Rajagopalan and retail shopper marketing legend Bryan Gildenberg.
Tune in for a discussion on sustainability, Gen Z, government regulation, and what to expect next.
The Retail Media Revolution
Episode 2
In this episode, Jamie Clarke, Head of North American Retail at NIQ, shares his expert insights into the current state of Retail Media and what the future may look like with Sri Rajagopalan and Bryan Gildenberg.
Listen to a discussion on the different areas of growth in retail media and how CPG brands are leveraging them.
The State of CPG Innovation
Episode 1
In this episode, Jenny Frazier, SVP Omni Solutions and Justin Belgiano, SVP, North American Retail Measurement Products, discuss innovation in the CPG industry post-covid with CPG Guy, and industry Icon Sri Rajagopalan and retail shopper marketing legend Bryan Gildenberg.
Tune in for a discussion on innovation trends, data usage, and what’s next.
Fast Chat #1: Product Landscape
The Full View of Products
Fast Chat #2: Pricing & Promotion
Balancing Sales and Margins
Fast Chat #3 Pricing & Promotion
Bringing Back Promotions
We know CPG brands are facing enormous challenges in a chaotic market.
As part of our effort to ensure we’re always giving you the most valuable insights and guidance. Check out our full Need to Know page to learn more about the markets and what you can do to overcome these challenges.
Get the Full View with NIQ
Speak with an expert to learn more about the state of the industry and how you can use data for growth.
