Fresh

Get the Full View™ of Fresh with NIQ

The Fresh sector continues to be a dynamic and rapidly evolving segment of the FMCG industry. From fresh produce and dairy to meat and seafood to fresh bakery goods, Perishables play a critical role in consumer diets and grocery store profits.

NIQ provides perishable brands a one-stop-shop, giving you the most clear and comprehensive market data and insights so you can see the pathway to growth at a price that fits your budget. Our powerful suite of solutions offers the Full View™ of consumer trends, category performance, and market dynamics, helping brands navigate the evolving landscape of the perishables market. Whether you’re a retailer, manufacturer, or an emerging brand, NIQ’s trusted data and insights enable you to make informed decisions and get get deeper insights into categories including Bakery, Dairy, Deli, Fresh, Frozen, and Meat.

With NIQ’s world-class data analytics, insights, and support you get:

Full market coverage – NIQ has full Perishables coverage including data from Walmart, Whole Foods Market, Good Food Holdings, independent retailers, online stores, and more.
Deeper data – Get deeper insights across the entire store including 99 super categories and more than 900k UPCs updated weekly including random and fixed-weight.
Key panel insights – NIQ has more than 1 Million panelists in the NIQ database and 100,000+ active monthly, giving brands the best consumer insights on the market.
A single source of truth – Get insights into Pricing & Promotion, Assortment Optimization, and more all in easy solution.
Expert guidance – From webinars to reports to speaking engagements, NIQ has expert industry insights for brands of all sizes.

NIQ & Fresh Associations

NIQ proudly works with industry associations like the International Dairy Deli Bakery Association, National Frozen & Refrigerated Foods Association, American Egg Board, National Cattlemen’s Beef Association, and more to help get retail data and resources into the hands of brands of all sizes. Members of partner organizations can get special discounts, invites to exclusive events, and more.

Learn More

Analysis

State of Perishables | Midyear Review

Explore NIQ’s midyear review of the Perishable market. This guide provides critical insight into key trends, challenges, and future outlooks.

Capturing Gen Z Fresh Spend

Join experts Colleen McGinnis & Monica Burton for Capturing Gen Z Fresh Spend, as they reveal critical insights into this generation’s approach to fresh goods.

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Growth in the Perimeter

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