Press Release
Have you heard? NIQ and GfK are now one website. Learn more
Translate data into action with the Full View™ for retail
Every customer, channel, aisle and click
Uncover pathways to growth with a new era of intelligence, powered by the most complete data, advanced technology, and retail expertise.
One partner. The Full View™.
As a retailer in today’s market, adapting to the needs of empowered, informed customers requires constant reinvention. You can navigate this complexity and become the preferred choice of your customers by embracing a new era of intelligence, driven by data, advanced analytics, and AI.
NIQ delivers the Full View™ for retail, powered by the most complete data and advanced technology. With a suite of tools designed for a new era of intelligence, you can translate insights into powerful, profitable action and stay ahead of the competition. Keep up with rapidly changing market dynamics and consumer behavior while collaborating with suppliers to make smart, fast decisions.
Win with price & promotions
Leverage your data and market data to optimize price and promotions
Optimize assortment & space planning
Deliver the right product, in the right place for your customers
Deliver supply chain excellence
Stay ahead of complex demand and localize your growth
Analyze & segment your customers
Know your customers and drive loyalty through segmentation
Activate personalized experiences
Scale personalization and effective retail media programs
Collaborate with your suppliers
Fuel mutual growth and monetize your data and digital assets
Measure & integrate your market performance
Understand competitive performance and track market share. Unlock the power of your first-party data by integrating with NIQ market data to reveal the path forward.
81%
of online only Tech and Durables (T&D) retailers will invest in AI and ML
94%
of consumers adapt fast-moving consumer goods (FMCG) shopping to manage expenses
70%
of consumers say sustainability more important than before
Retail Spend Barometer
Access expert insights on key drivers behind FMCG and Tech & Durables customer spend
With over 350,000 retail partners, NIQ and GfK launch the Retail Spend Barometer Quarterly insights, from local experts, now expanded to 15 countries worldwide. Subscribe now and be the first to exclusive insights and events.
E-Book Guide
Personalization in Retail Media
Read this guide to learn the key steps required to develop a customer-first approach to retail media and best practices to consider when planning for this shift.
The guide also explores how retailers can provide superior retail media offerings with NielsenIQ’s best-in-class product and platform.
Featured product
NIQ Activate
Empowering retailers and brand collaborators to go from data to insights to activation.
NIQ Activate fuels engagements that matter between retailers, suppliers, and their customers with a unique SaaS, AI-based collaborative platform. Activate offers a shared Full View into Supply Chain Analytics, Assortment & Promotion Analytics, Category & Customer Analytics, Personalized Offer Management, and Retail Media Intelligence.
Featured product
gfknewron
One platform, total clarity. Built on the world’s most comprehensive sales tracking data and consumer insights, enhanced with industry and data expertise. Supercharge your ability to access and utilize key business intelligence across your entire organization.
Press Release
NIQ Retail Spend Barometer: in the second quarter of 2024, Italian households spent 46 billion euros on fast-moving consumer goods and tech & durables products
Press Release
NIQ Activate platform now available on Microsoft Azure Marketplace
Press Release
NielsenIQ(NIQ) collaborates with SPAR International to offer Spaceman services across the globe
Looking to unlock the full potential of your data?
Chances are, your competitors are benefiting from our Retail Data Partners Program. Now it’s your turn. Whether you’re looking to improve your analytics, automate processes, or tap into new data sources, the NIQ Partner Program has the dynamic expertise and resources you need.