Find Your Next Market Trend: Unlocking Growth in the FMCG and Tech & Durables Industries

In today’s fast-changing economic and consumer environment, staying ahead of the curve is more vital than ever. This session dives into how evolving consumer behaviors, shifting market dynamics, and global economic forces are transforming the way brands engage with their audiences in 2025.

Join us for a forward-looking exploration of the latest insights, strategic innovations, and emerging trends that will shape successful brand strategies and consumer connections in the year ahead.

With Stephanie Baaklini, Commercial Director Belgium, NIQ, and Tom Penninckx, Analytical Team Leader & EU Client Business Partner, NIQ.

Find Your Next Digital Retail Strategy: Navigating AI and Omnichannel

This session explores how retailers can leverage digitalization, artificial intelligence, and omnichannel strategies to remain competitive in a rapidly changing market. From dynamic pricing to AI-powered retail management, we highlight the key innovations shaping the future of commerce. Gain exclusive insights from industry experts how technology can be strategically used to boost efficiency, profitability, and customer loyalty.

With Yentl Van Glabbeek, Retail Customer Success Leader – Belgium, NIQ.

NESCAFÉ Dolce Gusto NEO – From consumer insights to breakthrough innovation in coffee

In this presentation, we take you on a journey through the creation and evolution of NESCAFÉ Dolce Gusto. We explore the brand’s mission and vision, and how these contribute to delivering exceptional coffee experiences. Using brand-level data and insights from NIQ T&D and FMCG, we dive into how consumers perceive and appreciate NESCAFÉ Dolce Gusto and how NEO by NESCAFÉ Dolce Gusto came to the market. Additionally, we discuss current consumer trends in the coffee market, such as changing preferences in coffee consumption. We demonstrate how NESCAFÉ  Dolce Gusto responds to these trends by monitoring and analyzing them, and developing its flavors and machines. Discover how NESCAFÉ Dolce Gusto continuously innovates to meet and exceed the expectations of coffee consumers.

With Nicolas Tack, Nescafe Dolce Gusto Business lead Benelux, Nestlé and Floriaan Van Cappellen, Key Account Manager, NIQ

How to better understand consumers and build action plans for profitable growth​

In this session, we’ll explore how deep consumer understanding can unlock new growth opportunities in the dairy market. Using advanced analytics and tailored research strategies, we’ll show how to identify key consumer motivations, and optimize pricing and promotional strategies, ensuring that investments drive true incremental sales rather dan eroding value.

With Marie Claeys, Category Development Lead, Friesland Campina Belgium & Julien Loire, WE Sales Director, Revenue Growth Management, NIQ

From Warm-Up to Win: A Data-Driven Approach to successful promotions

Discover how to transform promotional campaigns from good to exceptional using the power of data. This session explores the full journey, from pre-launch preparation to post-campaign analysis, highlighting how insights and analytics can drive smarter decisions, optimize performance, and deliver measurable impact. Whether you’re planning your next big push or refining your strategy, learn how a data-driven mindset can turn warm-up efforts into winning results.

With Kenny Nilsen, Head of Marketing Operations, BSH Home Appliances Belgium & Jasper Vermeulen, Consultant Market Intelligence, NIQ

The true ROI of Retail Media

Retail Media is playing an increasingly pivotal role in advertising strategies and the ability to understand the true return on investment (ROI) of Retail Media campaigns is critical. This requires a deep understanding of incrementality – determining the additional sales generated solely due to advertising efforts. This presentation will provide an overview of ‘retail media’ and how advertisers can isolate the true impact, disentangling it from other factors influencing sales.

With Paul Sturgeon, Commercial Director, WE, Media Effectiveness, Strategic Analytics & Insights, NIQ

Find Your Next Growth Opportunity: Decoding the Digital Consumer and the Rise of Social Commerce

The digital shelf is evolving and so is the consumer. In this session, we’ll unveil the latest insights into online consumer behavior, from the latest e-commerce trends in Belgium to the unique expectations of Gen Z. Discover how shoppers navigate across subchannels like D2C, marketplaces, social commerce and how TikTok has become a key player in the path to purchase.

Together with TikTok, we’ll explore how brands and retailers can tap into the power of social commerce, with a spotlight on TikTok’s potential in Belgium and recent TikTok Shop expansion across Europe. Learn how to meet your next generation of customers, where they are and convert engagement into growth.

With Niek van Leeuwen, Ecommerce Lead Benelux, NIQ & Grégoire Cadé, Client Solutions Manager, TikTok