Volume growth is rising. Inflation is slowing. Private label is slowing. Your brands’ adaptation to this industry recovery will make the difference in how 2024 finishes and 2025 begins. Keep that volume growth rising with promotions calibrated to move units without sacrificing profit. Fine-tune and hyper-localize marketing to capture more sales in areas where inflation is slowing. Craft promotions and marketing that remind new and existing shoppers that your brands are tops in quality. There’s no time like now to think positively and think creatively.  

NIQ expertise can help. Data-driven insights provide a clear roadmap to navigate and capitalize on the potential of this recovering market. Identify high-potential segments, optimize promotions, and tailor your marketing to resonate with today’s evolving consumer preferences. 

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