For the last 100 years, NIQ has been the driving force behind consumer intelligence.
See how we’ve moved measurement forward for industries and economies across the globe.
Engineer Arthur C. Nielsen borrows $45,000 to start a business that will test the performance of industrial manufacturing machines. This business would become NielsenIQ.
August 24, 1923
The A.C. Nielsen Company is incorporated in Chicago, Illinois.
A.C. Nielsen conducts its first Market Survey on behalf of a leading steel producer.
A leading pharmaceutical company hires NIQ to collect sales volume and product assortment data from drug stores in New York City.
Consumer sales measurement expands to soda fountains.
NIQ becomes—officially and exclusively—a consumer intelligence provider during the Great Depression.
Food and department store sales indexes debut.
A Client Service department is formed to help customers maximize the value of consumer data.
Arthur C. Nielsen coins the concept of Market Share when explaining sales patterns.
1936 – 1938
Retail coverage expands to general stores and liquor stores.
First international office opens in Oxford, UK.
NIQ expands to Canada.
Consumer and Pharmaceutical indexes launch.
NIQ expands to Australia.
Art Nielsen Jr. champions the company’s investment in Univac 1, the first commercial computer to attract widespread public attention.
NIQ expands to Germany, the Netherlands, Belgium, and New Zealand.
NIQ expands to Ireland and establishes European operations in Switzerland.
Fond du Lac, Wisconsin becomes home to NIQ’s first branch operations facility.
Arthur Nielsen Jr. becomes company President.
NIQ establishes a coupon clearing house in the U.S., streamlining couponing for manufacturers and retailers.
NIQ expands to Sweden.
Company stock is publicly offered
NIQ launches a new product innovation service as manufacturers broaden product lines.
1959 – 1963
NIQ expands to France, Japan, Luxembourg, Austria, and Italy.
Arthur C. Nielsen Sr. receives the Parlin Memorial Award for his outstanding contributions to the field of marketing research.
Global headquarters opens at Nielsen Plaza in Northbrook, Illinois.
NIQ scans its first barcoded product, a pack of gum.
NIQ pioneers scanning of retail store universal product codes (UPCs) in the U.S.
NIQ launches its first consumer panel, Scantrack.
The Dun & Bradstreet Corporation acquires Nielsen.
NIQ introduces technology for consumers to transmit purchase data via household phone lines.
Cash slip methodology expands coverage to discount supermarkets.
NIQ introduces hand-held scanners for panelists to record UPC-coded purchases.
Shelf space and display management solution launches.
NIQ becomes the first to offer scanning-based information from warehouse clubs in the U.S.
Consumer Panel launches in Western Europe.
NIQ acquires SRG, the market research leader in Asia.
NIQ establishes joint venture with Amer World Research in Eastern Europe, North Africa and the Middle East, expanding global footprint to 76 countries.
The U.S. Hispanic Consumer Panel launches, in addition to 15 global panel markets.
Advent International acquires NielsenIQ and Jim Peck is named CEO.
NIQ acquires new product attribute data capabilities and the largest product metadata platform globally.
NIQ launches NielsenIQ University, a 12-week undergraduate training program designed to develop the next generation of diverse data analytics, insights, and business intelligence leaders.
NIQ acquires a world-class revenue growth management platform.
NIQ sets the pace for omnichannel measurement with three key acquisitions that drive significant value to NielsenIQ’s e-commerce and omnichannel measurement solutions
NIQ acquires and launches NIQ Activate, a collaborative platform powering retailers and brands to go from data to insights to activation
NIQ announces a strategic investment in Fetch Rewards to further consumer-sourced measurement
NIQ acquires market-leading on-premise BevAl measurement capabilities