Personalization in Retail Media

Retail media has undergone revolutionary change since 2012. Sophistication is increasing among all players, but advertiser expectations also continue to rise. ​
The result? Retail Media is expected to deliver SUPERIOR results – providing anything less puts at risk future revenues. Retail media networks that make a shift to a customer-first approach will start with defining a strategy that will deliver an optimal and personalized shopper experience.

Read this guide to learn the key steps required to develop a customer-first approach to retail media—and best practices to consider in planning for this shift. ​

The guide will also explore the NielsenIQ’s best-in-class product and platform that enables retailers to provide a superior retail media offering to what is in the market today.​ ​