Commentary
Driving successful price & promotion strategy
Now is the time to reset your price and promotion strategy. Powerful, customizable data and actionable recommendations will maximize your profitability and eliminate wasteful trade spend.
Stop losing on price and promotions
Translate your shelf and price strategy into account-specific tactics to lock in profitable promotions. By better understanding volume drivers and timing, you can leverage machine-learning technology to successfully beat the competition.
Comprehensive store-level data
Balance everyday pricing strategies
Maximize promotional ROI
Big events, big opportunities
Win big during the festive season with profitable price and promotion strategies. Watch our webinar recording where Raone Zeviani, our sales and product leader for Asia-Pacific price and promotion, and Arijit Garai, our leader for Indonesia price and promotion/route-to-market, discuss the impact of efficient price and promotion strategies that help businesses large and small avoid promo wastage and grow market share.
Commentary
Time to reset Asia’s FMCG pricing and promotion strategies
By Raone Zeviani, Asia Pacific Price & Promotion Sales and Product Leader, NielsenIQ
08 September 2021, 3 mins read
Boosting ROI and reducing waste
Less than a year into incorporating NielsenIQ’s price and promotion analytics into its strategies, a major pet food player in the Asia-Pacific market saw incremental sales grow 12% on average. Shoppers were also less price sensitive to regular price increases on their products, while showing more responsiveness to discounts. Read the case study below to find out more.
Reliable trade spending to drive results
Don’t fall short with costly, unproductive trade approaches, such as cycling past years’ promotions or using incomplete, inaccurate data. With NielsenIQ’s price and promotion solutions, you can positively impact trade with a smarter tool. Through extensive, unmatched data mining empowered by the latest machine-learning technology, you can create account-specific trade strategies to transform your future.
Education
Promotions in a pandemic: Holiday focus on health, safety offers creative opportunities
23 February 2021, 4 mins read
Stop losing on price and promotions
Win a share of wallet and drive profit for your business by deploying the right price and promotion strategies.
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