Driving successful price & promotion strategy

Now is the time to reset your price and promotion strategy. Powerful, customizable data and actionable recommendations will maximize your profitability and eliminate wasteful trade spend.

Better pricing matters

Stop losing on price and promotions

Translate your shelf and price strategy into account-specific tactics to lock in profitable promotions. By better understanding volume drivers and timing, you can leverage machine-learning technology to successfully beat the competition.

Comprehensive store-level data

Balance everyday pricing strategies

Maximize promotional ROI

Webinar on-demand

Big events, big opportunities

Win big during the festive season with profitable price and promotion strategies. Watch our webinar recording where Raone Zeviani, our sales and product leader for Asia-Pacific price and promotion, and Arijit Garai, our leader for Indonesia price and promotion/route-to-market, discuss the impact of efficient price and promotion strategies that help businesses large and small avoid promo wastage and grow market share.

Watch the webinar

Commentary

Time to reset Asia’s FMCG pricing and promotion strategies

By Raone Zeviani, Asia Pacific Price & Promotion Sales and Product Leader, NielsenIQ
08 September 2021, 3 mins read

Boosting ROI and reducing waste

Less than a year into incorporating NielsenIQ’s price and promotion analytics into its strategies, a major pet food player in the Asia-Pacific market saw incremental sales grow 12% on average. Shoppers were also less price sensitive to regular price increases on their products, while showing more responsiveness to discounts. Read the case study below to find out more.

Download Case Study

How to win in store

Reliable trade spending to drive results

Don’t fall short with costly, unproductive trade approaches, such as cycling past years’ promotions or using incomplete, inaccurate data. With NielsenIQ’s price and promotion solutions, you can positively impact trade with a smarter tool. Through extensive, unmatched data mining empowered by the latest machine-learning technology, you can create account-specific trade strategies to transform your future.