Annual Privacy Request Metrics
NielsenIQ is committed to data privacy and providing a simple and secure process for consumers to manage their personal information. The U.S. state comprehensive privacy laws allow individuals to exercise certain rights, including the right to access/know, correct, delete, or opt-out of certain uses of personal information. These laws require businesses like ours to publish these data processing metrics on an annual basis.
2025 Consumer Requests Report
In calendar year 2025, we received and responded to privacy requests as set forth in the table below. For more information regarding our privacy practices at NIQ, review our Privacy Notices, which provide the available methods for exercising your privacy rights and choices.
| Request Type | Requests Received | Requests Completed in Full | Requests Completed in Part | Requests Denied | Mean Days to Resolution |
| Deletion | 952 | 928 | 0 | 24 | 18.01 |
| Correction | 18 | 17 | 0 | 1 | 16.02 |
| Opt Out/Do Not Sell | 1340 | 1325 | 0 | 15 | 11.59 |
| Limit Use of Sensitive Data | 157 | 154 | 0 | 3 | 41.54 |
| Access Request/Right to Know | 148 | 147 | 0 | 1 | 15.80 |
* Requests may have been denied if an exception to compliance was applicable.
This data reflects requests received in 2025 from all individuals and is inclusive of companies within the NIQ Group. A list of these companies is available here.