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Emerging markets power smartphone sales

Press Releases

Emerging markets power smartphone sales



 

Q2 sales data for smartphone sales, globally

Nuremberg, August 19, 2016 – Analysis of the latest smartphone sales trends has prompted GfK to upgrade its forecast for the year. Full year global smartphone sales value in 2016 has been increased from USD 400.7 billion to USD 426 billion, up five percent year-on-year. The cause is strong sales of mid-range to high-end units which has reversed the previous trend of low-end (<USD 100) share gains.

Smartphone sales 2Q 2015 vs. 2Q 2016

 

Units sold (in mil.)

Sales value (in billion USD)

 

2Q15

2Q16

Y/Y % change

2Q15

2Q16

Y/Y % change

Western Europe

30.2

29.8

-1%

11.7

12.2

4%

Central & Eastern Europe

15

16.8

12%

3.2

3.7

16%

North America

44.5

41.9

-6%

17.8

16

-10%

Latin America

25.4

23.4

-8%

6.3

6.9

10%

Middle East & Africa

39.1

40.9

5%

10.4

10.7

3%

China

88.8

109.7

24%

26.9

32.4

20%

Developed APAC

16.7

16.6

-1%

9.5

9.6

1%

Emerging APAC

49.1

51.0

4%

8.1

8.2

1%

Global

308.8

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