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Press Releases

Smartphone market up 6.6 percent year-on-year in 2016

Press Releases

Smartphone market up 6.6 percent year-on-year in 2016



 

GfK: global smartphone sales tracking

 
 

Nuremberg, February 08, 2017 – Global smartphone demand totaled 391 million units in 4Q16, up six percent year-on-year. North America returned to growth in the final quarter of the year, spurred on by flagship device launches and aggressive operator promotions. Despite strong demand in Great Britain during Black Friday promotions, sales in Western Europe fell four percent year-on-year in 4Q16.   

Smartphone sales 4Q 2016 vs. 4Q 2015

 

Units sold (in million)

Sales value (in billion USD)

 

4Q15

4Q16

Y/Y % change

4Q15

4Q16

Y/Y % change

Western Europe

40.4

38.6

-4%

16.3

16.2

-1%

Central and Eastern Europe

20.9

24.2

16%

4.3

5.6

30%

North America

56.2

58.0

3%

21.9

22.9

5%

Latin America

29.9

32.3

8%

7.1

9.8

38%

Middle East & Africa

41.5

41.9

1%

10.3

10.7

4%

China

106.6

118.9

12%

33.7

36.9

9%

Developed Asia

19.8

20.5

4%

12.3

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