New York, NY, March 27, 2017—Today, Nielsen (NYSE: NLSN) announced the realignment of the TDLinx on-premise licensed dining channel into five sub-channels designed to more accurately reflect the current state of this major segment of the on premise environment in the U.S. In the evolving dining industry, this new classification will allow stronger allocation of dining establishments and build on the unique foundation provided by TDLinx, Nielsen’s continuously updated on-premise universe database.
Nielsen TDLinx is the premier provider of retail and on-premise channel information. Its channel definitions are widely used throughout the fast-moving consumer goods (FMCG) industry, and it delivers a consistent way of categorizing the locations where beverage alcohol products are sold.
The new TDLinx Dining Trade Channel classification will contain five sub-channels: quick-serve restaurant, fast casual, casual dining, polished casual and fine dining. All on-premise dining locations have been assigned one of these new sub-channel segments that accurately reflects their business. Clients across the beverage alcohol category, including suppliers, distributors and promotional agencies, will benefit from this reclassification through a clear understanding of the size of each of these new on-premise dining account establishments, and which of these segments are growing and/or shrinking.
‘This reclassification is a direct result of our client needs for a deeper understanding of the dining industry,’ said Mario Gutierrez, vice president group client director, Nielsen. ‘This level of sophisticated classification is essential to determining growth trends, opportunities, allocating sales resources, promotional dollars and measuring performance within the restaurant channel, and how this translates into more efficient strategies for on premise suppliers.’
The new sub-channels are now available to all clients.
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media, the arbiter of truth for media markets, provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
NielsenIQ Media Relations