Analysis
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TDLinx: Store Performance Insights at the Local Level
A dynamic catalog of retail and on-premise location data that delivers a current view of the retail landscape – helping elevate store performance and market execution.
Identify and invest in relevant channels
TDLinx data is updated daily to provide an accurate view of this quickly evolving space. These insights support smarter market measurement and give decision-makers the confidence to act on localized opportunity.
- Make macro-level strategic investments
- Set detailed sales targets
- Ensure fluid communication
- Reduce hours spent manually piecing together data
Industry standard, trustworthy insights
Retailers, brands, distributors, and suppliers who rely on accurate data recognize TDLinx as the universal language for store location insights. Using the same common language as your partners enables more fluid communication and supports effective supply and distribution planning. A unified view of the retail landscape means more confident business opportunities and faster reaction to market shifts.
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Comprehensive coverage
The broadest view of the retail landscape with data that spans all retail and on-premise locations, highlighting high-value markets, channels and retailers – ideal for optimizing store performance.
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Detailed insights
Granular store information, from ACV to selling square feet, that enables you to drill down into specific markets or target individual stores using trusted consumer behavior insights.
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Enhanced collaboration
Universal TDLinx codes enable integration with other store-level data sets and ensure seamless communication across business operations and partners.
How can we help you?
We know that there is no one simple answer to every question. Tell us what your unique situation and needs are, and we’ll work with you to find a solution that makes your life easier.
Frequently Asked Questions
- What is NielsenIQ TDLinx?
TDLinx is the industry’s universal store identifier, connecting retailers, brands, distributors, and suppliers through a common, daily-updated view of the market. With unmatched coverage of every retail and on-premise location, it helps you track change, uncover whitespace, and guide strategic decisions. Granular store-level data enables precise targeting, stronger sales insights, recall management, and a clear view of relationships across owners, banners, and markets.
- How does TDLinx support location-based services using store data?
TDLinx enables advanced location-based services by assigning a universal code to every store and account. This allows store data from multiple internal and external sources to be reliably linked, mapped, and analyzed using geolocation, proximity, and hierarchy logic.
- How does TDLinx help define and analyze a retail footprint?
TDLinx delivers a comprehensive retail catalog and retail footprint by maintaining standardized store, banner, ownership, and channel definitions. Validation ensures retailers and manufacturers can consistently analyze coverage, expansion opportunities, and portfolio presence across markets.
- How does TDLinx improve store performance analysis?
TDLinx improves store performance analysis by enabling rollups of store data across ownership, banner, and account hierarchies. This allows accurate aggregation of sales, distribution, and execution metrics at any level of the retail structure.
- How does TDLinx support in-store execution analysis?
TDLinx connects in-store execution data to a single, trusted store data reference. By aligning execution signals with store attributes and hierarchies, TDLinx workflows support consistent execution analysis and prioritization.
- What is RetailSync and how does it work with TDLinx?
TDLinx RetailSync lets you seamlessly connect all your store-level data using universal location codes trusted across the CPG industry. It eliminates manual mapping, aligns disparate datasets, and cleanses and deduplicates your master files while applying industry-standard channel definitions. Turn your current distribution into actionable insights, then layer in the full market universe to identify gaps and growth opportunities.