Nielsen launches new web-based resource to simplify connections for FMCG community
New York, NY, August 7, 2018 – Today, Nielsen (NYSE: NLSN) announced an expansion of its Connected Partner Program member roster, inducting three new companies into its partner ecosystem. The newest crop of partners are ChannelAdvisor, IndoorMedia (an RTUI company) and SimilarWeb, growing Nielsen’s Connected Partner community to approximately 50 active partners. With these additions, Nielsen’s Connected Partner Program is now the industry’s largest curated community of partners for retailers and manufacturers in the fast-moving consumer goods (FMCG) space.
“As a Nielsen Connected Partner, Nielsen data will enable our clients to better target their receipt-based advertising and promotions to where their consumers shop,” said Jesse Aversano, SVP, General Manager of Sales and Marketing at IndoorMedia. “With more effective and efficient advertising tied to in-market results, clients will be able to fine tune their strategies, leading to more success.”
Since 2016, Nielsen’s Connected Partner Program has helped to advance industry collaboration, through an open and collaborative ecosystem that removes the most cumbersome barriers to scale—like connecting data. Continuing this mission of advancement, Nielsen will be launching the Connected Partner Network—an industry first—a web-based resource designed to significantly improve and simplify the process in which FMCG companies identify a trusted partner. Key attributes of this new resource will be similar to some of today’s most popular and successful matchmaking apps, enabling companies to easily obtain a bespoke list of partner matches specific to their company’s business or project needs.
“Over the past 22 months, we have carefully built a truly differentiated, curated community of companies that reflect the best partners in the business,” said Brett Jones, Vice President of the Connected Partner Program at Nielsen. “We are very proud of the connections we’ve fostered on behalf of our clients and excited to launch the new Connected Partner Network. This resource will further advance the way our industry innovates by eliminating blind connections and making the process of connecting more digital.”
Here is Nielsen’s full roster of Connected Partners: 1010data, Adaptive Management, Applied Predictive Technology (APT), Basket, Caddle, ChannelAdvisor, CircleUp, ciValue, Clear Demand, Collage Group, Destini, Eversight, Evolita, Fiddlehead, FoodMaestro, GreatVines, Ground Signal, HowGood, IndoorMedia, Interactive Edge, Jyve, MarketTrack, Periscope by McKinsey, MediaFly, Neogrid, NEXT, Pathformance, PersonaPanels, Pivotstream, Planalytics, Prevedere, Profitero, RangeMe, ShopAdvisor, Inc., Shopliftr, Shopperations Research & Technology, LLC, Signals Analytics, SimilarWeb, Singular Intelligence, SO1, Social Standards, Spring, Symphony EYC, TABS Analytics, Union Crate, Vermont Information Processing (VIP), Weathernews and Wilke Global.
For additional information on Nielsen’s Connected Partner Program or its new Connected Partner Network, please visit nielsen.com/connectedpartner.
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
NielsenIQ Media Relations