MRI-Simmons, the essential consumer truth set, today announced findings from its National Cannabis Study, which captures the full spectrum of cannabis use and attitudes across the US. Among its many findings, the study shows that 58% of all US adults reported an interest in trying cannabis-infused products, with beverage categories like teas and soft drinks leading the way. The study also found that pro-legalization attitudes have continued to evolve, with 65% of Americans now agreeing that cannabis / marijuana should be legal, up from 58% in 2019. The findings have wide-ranging implications for brands looking to invest in or reach the evolving cannabis consumer.
Consumer Product Interest
When asked about cannabis-infused product interest, beverages were among the most popular choices for adults (18+), including teas (34%), soft drinks (31%), and coffee (30%). Alcoholic beverages like beer/cocktails and liquor were slightly less popular than their counterparts, but they showed some of the greatest increase in interest since 2019, with +29% and +30% increases, respectively.
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Which of the following cannabis-infused products would you be interested in trying? (Vertical %, Base: Adults 18+) Source: 2019, 2022 MRI-Simmons National Cannabis Study |
2022 |
2019 |
% change |
|
Tea |
34% |
29% |
+17% |
|
Skin Care (CBD) |
32% |
28% |
+14% |
|
Soft Drinks |
31% |
25% |
+24% |
|
Coffee |
30% |
27% |
+11% |
|
Food |
30% |
28% |
+7% |
|
Bedding (CBD) |
28% |
23% |
+22% |
|
Beauty Products (CBD) |
28% |
23% |
+22% |
|
Beer or Cocktails |
27% |
21% |
+29% |
|
Liquor |
26% |
20% |
+30% |
|
Dog Treats |
22% |
16% |
+38% |
|
Any Interest (NET) |
58% |
48% |
+21% |
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