Press Release

Future Trends in Beauty Available in new NielsenIQ (NIQ) Global Beauty Innovation Report

Press Release

Future Trends in Beauty Available in new NielsenIQ (NIQ) Global Beauty Innovation Report



  • Personal Care Brands embracing innovation in 2023 are 2.5 times more likely to see sales growth. 
  • 20% of 2023 innovation launches in Europe were in skin and hair care categories. 
  • Effective activation leads to 20% lift in ad-driven sales.