December 3, 2025 – NielsenIQ is pleased to announce that, following a competitive tender process, the company has been selected by Kellanova Europe to partner with them on deepening their understanding of consumer behaviour across 29 European markets.
By choosing to partner with NIQ, Kellanova is prioritizing a solution that will help teams understand performance, spot opportunities, improve efficiency, and raise customer satisfaction, while ensuring seamless knowledge-sharing between central and local markets. NIQ will enable secure, on-demand access to consumer data and analytics through its NIQ Discover Platform, its AI-powered technology designed to drive innovation, scalability and growth across Europe.
Tracey Massey, Chief Operating Officer, NIQ said: “We are delighted to be working with Kellanova Europe and appreciate their trust. At NIQ, we want our clients to understand and to feel that their needs are at the center of our business. We’re focused on delivering outcomes for them: from faster insight discovery to seamless execution across all markets they’re present in.”
Paul Humphries, Chief Marketing Officer, Kellanova Europe, commented: We are looking forward to deepening our collaboration with NIQ and enriching how we keep the consumer at the heart of our company through cutting edge consumer insights. Kellanova is home to some of the world’s most loved brands like Pringles, Kelloggs and Cheez-It. Our partnership with NIQ will power how we delight consumers with innovations that drive future growth for these iconic brands.”
NIQ will support Kellanova on three core areas
- Performance & growth: access to NIQ’s data ecosystem and modern analytics to understand market dynamics, identify growth opportunities, and improve efficiency in a competitive landscape.
- One team, many markets: A dynamic connection between central and local teams for a consistent and trusted “source of truth,” faster collaboration, and shared learnings across the region. NIQ, with operations in over 90 countries, will enable Kellanova teams across Europe to make aligned and informed strategic decisions.
- Democratized access: Secure, unified access to NIQ’s modern, AI-powered platform, so that cross-functional teams can access, analyze, and share mission-critical information.
“This agreement reflects the high-impact client collaborations we are prioritizing. We are proud to partner with market leaders like Kellanova to enhance efficiency, streamline operations, and make smarter data-driven decisions. We look forward to supporting Kellanova with NIQ’s unmatched global scale and The Full View™ of consumer behaviour, so that their teams can move faster and smarter,” said Massey.
About NIQ
NielsenIQ (NYSE: NIQ) is a leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. Our global reach spans over 90 countries covering approximately 85% of the world’s population and more than $ 7.2 trillion in global consumer spend. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™.
For more information, please visit: www.niq.com
About Kellanova
Kellanova (NYSE: K) is a leader in global snacking, international cereal and noodles, and North America frozen foods with a legacy stretching back more than 100 years. Powered by differentiated brands including Pringles®, Cheez-It®, Pop-Tarts®, Kellogg’s® Rice Krispies Treats®, RXBAR®, Eggo®, MorningStar Farms®, Special K®, Coco Pops®,and more, Kellanova’s vision is to become the world’s best-performing snacks-led powerhouse, unleashing the full potential of our differentiated brands and our passionate people. Our net sales for 2024 were approximately $13 billion.
At Kellanova, our purpose is to create better days and ensure everyone has a seat at the table through our trusted food brands. We are committed to promoting sustainable and equitable food access by tackling the crossroads of hunger, sustainability, wellbeing, and equity, diversity & inclusion. Our goal is to create Better Days for 4 billion people by the end of 2030 (from a 2015 baseline). For more detailed information about our commitments, our approach to achieving these goals, and methodology, please visit our website at https://www.kellanova.com
Forward-Looking Statements
This press release contains “forward-looking statements,” including statements about anticipated timelines, benefits, features, and outcomes of the agreement. These statements are based on current expectations and involve risks and uncertainties that could cause actual results to differ materially. Forward-looking statements speak only as of the date made and NIQ undertakes no obligation to update them except as required by law. Please refer to NIQ’s filings with the United States Securities and Exchange Commission for examples of risks and uncertainties that may impact NIQ’s business, financial performance or results of operations.