STOCKHOLM (OCTOBER 26, 2026) –Céline Grena, currently Managing Director, Benelux at NielsenIQ (NYSE: NIQ), has been appointed Managing Director, Benelux & Nordics, effective immediately. In her expanded role, Céline will oversee NIQ’s operations and growth strategy across both regions, further strengthening the company’s commitment to delivering industry-leading consumer intelligence and market measurement solutions to clients.
Céline will assume the regional leadership role following the departure of Anna Ekström, whose leadership has contributed significantly to the growth and success of NIQ’s Nordic business.
Based in Belgium, Céline has over 20 years of experience in market measurement, consumer intelligence and innovation. Throughout her career at NIQ, she has successfully led and built high-performing commercial and operations teams at local, regional, and global levels, earning a reputation for customer-centric leadership.
Speaking on her appointment, Céline Grena said:
“I am excited to take on this expanded role and work alongside our talented teams across both Benelux and the Nordics. These are dynamic markets with tremendous opportunities for our clients and our business. By leveraging NIQ’s market-leading data, technology, and consumer intelligence capabilities, we can help our clients make smarter decisions, unlock growth, and stay ahead in a rapidly evolving marketplace. I look forward to building on our strong momentum and driving continued success across the region.”
Emilie Darolles, Regional President, Western Europe, NIQ, said:
“Céline’s appointment reflects her exceptional leadership, deep knowledge of our business, and unwavering commitment to our clients and teams. Over the course of her career at NIQ, she has consistently demonstrated the ability to drive growth, inspire high-performing teams, and deliver value for our customers. As we continue to strengthen our position across Western Europe, I am confident that Céline is the right leader to successfully guide our Benelux and Nordic businesses into their next phase of growth.”
About NIQ
NIQ (NYSE: NIQ) is a leading consumer intelligence company, delivering the most complete and trusted understanding of consumer buying behavior and revealing new pathways to growth. By combining an unmatched global data footprint and granular consumer and retail measurement with decades of AI modeling expertise, NIQ builds decision systems that help companies turn complex data into confident action.
With operations in more than 90 countries, NIQ covers approximately 82% of the world’s population and more than $7.4 trillion in global consumer spend. Through cloud-based platforms, advanced analytics and AI-driven insights, NIQ delivers The Full View™—helping brands and retailers understand what consumers buy, why they buy it, and what to do next.
For more information, please visit www.niq.com.
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