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Press Releases

Cotto Wins NIQ’s 2026 Founders Pitch Slam, Securing More Than $750,000 Growth Support

Press Releases
Cotto Wins NIQ’s 2026 Founders Pitch Slam, Securing More Than $750,000 Growth Support


Cotto Wins NIQ’s 2026 Founders Pitch Slam, Securing More Than $750,000 Growth Support

Five Finalists Competed Live Before a Panel of Judges at NIQ’s Annual Signature Event for Retail, Manufacturing, Tech, and Media Leadership


Frequently Asked Questions

What is the NIQ Founders Pitch Slam?

The NIQ Founders Pitch Slam is an annual competition held at NIQ’s C360 event that gives emerging CPG founders the opportunity to pitch their brands live before a panel of industry judges. As one of the leading CPG pitch competitions of the year for founding entrepreneurs, it’s designed to connect early-stage brands with the data, expertise, and visibility they need to grow.

Who won the 2026 NIQ Founders Pitch Slam?

Cotto was named the winner of the fourth annual NIQ Founders Pitch Slam. Cotto is a line of high-protein dips made with whipped cottage cheese that reimagine classic flavors for everyday snacking. By blending out the curds, Cotto delivers smooth, savory dips with naturally occurring protein and no gums, fillers, or added powders.

Who were the finalists?

The 2026 finalists were Craftmix, Cotto, ESW Beauty, Lumen, and Rotten. All competed live on the C360 mainstage before a panel of judges.

What does the winner receive?

The grand prize consists of a total prize package valued at more than $750,000, including a $50,000 cash award and additional in‑kind components. It includes exclusive access to NIQ’s data and analytics experts to support the winning brand’s growth strategy.

How can I apply for a future NIQ Pitch Slam?

Information on eligibility and the application process is available at niq.com/pitchslam.

What is C360®?

C360 is NIQ’s annual signature event that brings together leaders across retail, manufacturing, tech, and media for keynote presentations, expert-led breakout sessions, and real-world case studies. The Founders Pitch Slam is a featured mainstage competition at the event.

All product and company names are trademarks™ or registered® trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.


About NIQ

NIQ (NYSE: NIQ) is a leading consumer intelligence company, delivering the most complete and trusted understanding of consumer buying behavior and revealing new pathways to growth. By combining an unmatched global data footprint and granular consumer and retail measurement with decades of AI modeling expertise, NIQ builds decision systems that help companies turn complex data into confident action.

With operations in more than 90 countries, NIQ covers approximately 82% of the world’s population and more than $7.4 trillion in global consumer spend. Through cloud-based platforms, advanced analytics and AI-driven insights, NIQ delivers The Full View™—helping brands and retailers understand what consumers buy, why they buy it, and what to do next.

For more information, please visit www.niq.com.

© 2026 Nielsen Consumer LLC. All Rights Reserved. 

NIQ-GENERAL 

Media Contact:

NIQ North America Communications

NIQ.NACommunications@nielseniq.com